Beauty product of the week: Kat Von D Go Big or Go Home mascara

Posted: 10 May 2019 12:47 pm

Kat Von D Go Big or Go Homeem Mascara Image: Supplied

We tried it and it just works.

Why we love this product

For me mascaras are all about compromise. Some lengthen but don't curl. Some curl but are totally clumpy. Some are clump free but run and smudge. Then there's overly fat brushes that smear black all over your eyelids and your freshly perfected eyeshadow. Or skinny little brushes that don't disperse any product.

The quick verdict

Why is it good? A mascara that ticks every single box.

How much is it? $33 for 10g

Where can you buy it? Sephora

When I'm choosing a mascara, I usually just have to pick the problem I'm willing to live with because I haven't yet found a product that ticks every box.

Until now.

Kat Von D Beauty's latest creation, the Go Big or Go Home mascara is hands-down my favourite makeup launch of 2019. My initial suspicions that this mascara was going to be a clumpy nightmare were completely crippled from the first swipe of product. It does it all. Lengthening, check. Curl, check. Clump-free, check. Blacker than black, check. Smudge proof, check. Easy-to-use brush, check. And the crazy thing is, it's totally vegan.

While I wouldn't describe this as a game-changer, I will happily call it a problem-solver. And hearing about the conception of the product made me understand why. Kat Von D Beauty has had this mascara in the works for three years. Kat and the rest of her team wanted to create, not just a mascara that works, but something that is vegan. Most mascaras include bees wax for hold and curl but the Kat Von D team wanted to find a plant-based solution instead.

To showcase the true power of this mascara, I applied it to one eye and left one clean. I've applied it without any other makeup to show how it performs without the influence of eyeliner or foundation. I also didn't comb it through with another clean brush to remove clumps like I normally would. These are just images of the mascara fresh from the tube without any interference. The images speak for themselves.

Picture not described: katvondgobigorgohome_finder_700x500.jpg Image: Getty

Three years of design and testing has yielded a product that is indeed vegan, utilising plant-based fats like sunflower oil and olive oil. But the formula itself is also a revelation. An innovative mousse-like consistency is the secret behind the clump-free application. But the other totally cool thing the mousse does is shrinks as it dries. This cleverly pulls your lashes back, making the curl more extreme. This mascara literally curls your lashes itself!

Another interesting part of the conception of this product is the brush. Apparently, sourcing the right brush was one of the main hold-ups in the production process. So, Kat herself ended up just drawing an entirely new design of what she thought an effective mascara brush should look like and sought to have it made. And I can attest, this is a really good brush. Full and fluffy but streamlined, is big enough to offer a decent product payoff but not too big that it's cumbersome to use.

This is a mascara that is certainly worth the hype. And in my opinion, it's one of only a handful that actually do what they promise. And if you're still not sold, look at the photos.


So how much does all the tech cost? Not much to be honest. It rings in at $33. It's a price that I think is more than fair.

Where to buy?

Kat Von D Beauty and the Go Big or Go Home mascara is available now at Australian Sephora.

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