Jaxx cryptocurrency wallet plans to gamify, offer rewards
Decentral has brought on gamification guru Yu-Kai Chou to amp up the wallet user experience.
The Jaxx multi-coin cryptocurrency wallet is aiming to gamify. Gamification is the practice of offering rewards and game-like experiences to users, and Jaxx has recruited "gamification guru" Yu-Kai Chou to help it get there.
"My focus is on amping up the game-like elements in Jaxx and making the user experience more fun and exciting. Based on my research and insight, we will be unveiling a wallet that delivers the best user experience on top of the best technology — combined in a blockchain interface that is intuitive enough to appeal to seasoned cryptocurrency enthusiasts and beginners alike," Chou said.
Chou has previously worked on gamification elements and behavioural design with Google, LEGO, eBay, Huawei, Volkswagen/Porsche and more, and is widely recognised for being able to deliver a unique take on matching user experience with a certain product and company.
"Chou’s hire marks an important point in the company’s history," said Decentral (maker of Jaxx) founder and Ethereum co-founder Anthony Di Iorio. "We want to make the experience of interacting with our products as easy and as fun as possible for both our new and experienced users. The digital asset and cryptocurrency space is very complex and our goal is to make it more intuitive and simple but sophisticated. I believe Yu-kai is a valuable piece for solving that puzzle. I’ve studied his work for years and it’s a major development to bring him on."
Games and blockchain have proven to be a formidable match so far. Big names are investigating its potential in DRM and esports, while others are looking more closely at how gamification can help users more easily digest some of the more complex elements of cryptocurrency. And on the Ethereum blockchain, games have consistently been among the top-earning dapps thanks to their ability to genuinely reward users with digital goods of real(ish) value.
And from some angles, cryptocurrency networks could arguably be better secured by elements of gamification rather than straightforward monetary rewards.
However, Jaxx might be the first wallet to get involved from that angle. Wallets are one's portal to digital currency, so rewarding elements and user-friendliness there might be a big help if someone wants to learn more about the full features of their wallet.
Disclosure: At the time of writing the author holds ETH, IOTA, ICX, VEN, XLM, BTC, NANO