Jaclyn Hill Cosmetics: Your first look at everything in the collection

Posted: 26 March 2019 10:31 am News

jaclyncosmetics Image: Instagram

Image: Instagram user jaclynhillcosmetics

See all the swatches of the first drop from Jaclyn Hill Cosmetics, and find out when you can get your hands on it.

Jaclyn Hill has been living her life as a beauty influencer for quite some time (seven years to be exact!). Starting her career as a makeup artist for MAC, Jaclyn took her passion to YouTube and has been creating videos ever since. For a few years now, she has dropped little hints about creating and developing her very own makeup brand. First word was heard in 2015 and it took four long years to perfect her first launch (yes, there is more to come – hello highlight anyone?) Finally in 2019, Jaclyn Hill Cosmetics is becoming a reality and boy oh boy, does it look fabulous.

What's in the first drop of Jaclyn Cosmetics? The So Rich lipstick collection is a 20-shade range of delicious and amazing nudes, where all skin tones are catered for thanks to the mix of undertones. The lipsticks are enriched with collagen and avocado oil, and they're cruelty free. The formula is creamy and buttery, so it's not shiny like a gloss, but it's not a matte either. It's comfortable on the lips and feels very cushiony.

Our favourite part? The packaging! The lipstick bullets come in a unique hexagon shape and they are dripping in silver glitter. Jaclyn mentioned that the glitter is not rough to the touch, but is actually smooth. The lipsticks also have a slight fragrance – she said it's not a strong smell but there are notes of vanilla and hints of a "bakery" smell.

When can you get your hands on it? Beauty lovers rejoice! Jaclyn Cosmetics will be live from 30 May, but for all our Aussies, this will mean an early wake-up call – or an all-nighter. You can get your hands on the launch at 2am on 31 May. Mark your calendars, set reminders in your phone and plan absolutely nothing for the day – this is sure to be a sell out!


The shades and swatches of the So Rich lipstick collection:

The So Rich lipstick collection is designed to make sure everyone can find their perfect nude shade. No matter your skin colour or undertone, there will be something for you! You can pick up a single lipstick or the entire Power Nudes collection. Jaclyn has also designed four different trios so you can sample a few different shades from the range.jaclynswatches Image: Instagram

Image: Instagram user trendmood1

  • Nude AF - nude with a neutral undertone
  • Amazeballs - darker nude with a neutral undertone
  • Obsessed - a simple and basic nude
  • That Girl - pinky/peach undertone
  • Hustle - universal neutral, brown with a bit of pink
  • Cheeky - nude with a purple undertone
  • Perfectionist - pink undertone
  • Tipsy - rose undertone
  • Gossip - orange/brown undertone
  • Decaf - cool brown undertone
  • Fussy - purple undertone
  • Badass - dark rose undertone
  • Hot Toddy - neutral orange undertone
  • Ambitious - chocolate brown
  • Control Freak - dark with a purple undertone
  • Independent - rosy/brown
  • Isla - pink undertone
  • Sofia - deep dusty pink
  • As If - pale/pink nude undertone
  • MOM - rosy with a purple undertone

May 2019

The first picture is finally here! No mention of colour, shade name or formula, but the packaging is so beautiful. It's glam; it's all about the bling, and we cannot wait to see what's inside.

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Jaclyn Hill Cosmetics is officially launching on 30 May (which will most likely mean 31 May for us Aussies).

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"So Rich. So Buttery. So Good." Thank you Jaclyn!

Jaclyn tweeted to her almost 2 million followers revealing that things are happening later this month – we cannot contain our excitement!


March 2019

Jaclyn responded to a tweet that has us thinking the launch date isn't too far away.

March has been pretty busy for Jaclyn as she has filed a final trademark registration for her cosmetics brand – it's going to be called Jaclyn Cosmetics.

Picture not described: trademark-march1.jpg Image: Getty

Image: Justia Trademarks

And what's better? Under the Goods and Services section, it includes a range of beauty items, which means Jaclyn has big plans for the future!

Picture not described: trademakr-march-2.jpg Image: Getty

Image: Justia Trademarks


January 2019

Jaclyn filed a trademark prior to the one in March, where it seems the brand was originally going to be called Jaclyn Hill Cosmetics.

Picture not described: trademark-january.jpg Image: Getty

Image: Justia Trademarks

This piece of beauty news dropped when Jaclyn responded to one of the questions about her upcoming beauty brand, and we finally found out what the first product will be. Jaclyn is known for loving liquid lipsticks and possibly owning every nude lipstick imaginable. So we can't wait to see what formula she chooses to work with and the shades!

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