It’s official: Baby boomers love travelling to Europe

Stephanie Yip 19 December 2017

london-photo-1508711046474-2f4c2d3d30ca-738

London, Paris, Rome and more – they're all popular with this generation of travellers.

Where are all the baby boomers going? The answer, according to Emirates' latest survey, is Europe.

The 4-star airline has crunched the numbers on its guests and uncovered where they're all flying to on their airline. For baby boomers, the destination on the top of their lists is London with Rome and Paris not far behind.

Perhaps this generation of travellers is visiting relatives or they've simply fallen in love with the history and beauty of the continent.

Then again, maybe they're just looking to cash in on the longest Emirates flight they can with their Skywards points, with 55% off baby boomers found to be using their points on Emirates upgrades.

Whatever the case, the full suite of top 10 destinations baby boomers are flying to on Emirates are in Europe.

The data also revealed that the average trip length baby boomers are spending away is 20 days and that they're taking off on Emirates around twice per year.

"It’s no surprise that baby boomer travellers are continuing to pursue new travel experiences, no matter what age," said Tim Shepherd, Emirates' national accounts manager in Australia. "Europe is a natural fit for this, offering travellers the opportunity to explore some of the world’s most iconic landmarks, immerse themselves in different cultures or go on a new adventure."

In total, Emirates flies into 39 European destinations, which accounts for 27% of its entire network. So there was always a good chance a few European cities would be up there on any Emirates guest's radar.

It doesn't hurt either that Emirates constantly boasts flight sales to Europe.

Top 10 Emirates destinations for baby boomers:

  1. London
  2. Rome
  3. Paris
  4. Dublin
  5. Athens
  6. Barcelona
  7. Manchester
  8. Amsterdam
  9. Milan
  10. Frankfurt


Latest travel headlines

Follow us for all the latest deals and coupon codes

Latest Flight Deals

Ask an Expert

You are about to post a question on finder.com.au:

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • finder.com.au is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Finder only provides general advice and factual information, so consider your own circumstances, read the PDS or seek advice before you decide to act on our content. By submitting a question, you're accepting our Terms and Conditions and Privacy Policy.
Ask a question
Go to site