IT Cosmetics is expanding its CC+ Cream shade range
Next in the push for inclusivity, IT Cosmetics are listening to what beauty lovers really want from a brand.
Following on from the mega launches of Fenty Beauty's 40 shade foundation range and the upcoming Huda Beauty 30 shade #FauxFilter foundation range, IT Cosmetics is expanding its already existing CC cream collection (found at Sephora worldwide) in an attempt to promote inclusivity.
The Your Skin But Better CC+ range is currently only available in seven shades, but from the looks of a few sneaky Instagram photos and stories it looks like there will be at least twelve in the final collection. IT Cosmetics' founder, Jamie Kern Lima, was featured in a Boomerang that displays the whole shade range - if you're quick enough to catch a glimpse.
The five new shades vary in tone and include: Fair/Light, Light/Medium, Neutral Medium, Neutral Tan and Rich Honey. While there are still calls that the brand needs to do more for people of colour (as for many people the darkest shades are still too light), it's a big step that is hopefully on the road to further change.
Our bet? Given that people like Rihanna and Huda have raised the bar for inclusivity, we're going to be seeing a lot more pre-existing ranges get a revamp - and any new foundation releases will be expected to cater for everyone. You can get your hands on the IT Cosmetics range both online and in-store at Sephora, so keep an eye out for the drop!