Exclusive: Isabelle Clarke on creating her “dream wardrobe” with White Fox Boutique
"This is literally my dream wardrobe, in my favourite colours and with my SunflowerBbys quotes – it's everything I wanted."
You probably recognise Isabelle Clarke from Instagram where she's kicking ass and taking names in the fashion industry. She has a whopping 641,000 followers on Instagram and 14,300 followers as part of her SunflowerBbys community.
However, today marks Isabelle's debut in creating her very own fashion line in partnership with Australian online store White Fox Boutique. After following her style journey and aggressively liking each post for while now, we can vouch that the collaboration just makes sense.
The White Fox SunflowerBbys collection features 14 styles all designed by Belle herself. Think luxe loungewear, pretty pastels and boyfriend-chic inspired streetwear. Basically, this entire line is going to be your spring wardrobe uniform and we're not mad about it at all.
Ahead of the release, we sat down with the queen behind the seams to discuss what it was like launching her first collection, the inspiration behind it and what we can expect next from Miss Isabelle Clarke.
Finder Style: This is so exciting! Is this your first fashion collection or collaboration you've done and what felt right about partnering with White Fox Boutique?
Isabelle Clarke: I was going to do it regardless, and White Fox are the absolute best. I've been working with them for years and before I did Instagram or anything I would watch YouTubers online and always loved their stuff. So when I started doing Instagram and we did a few trips, I really loved the team and they became really close friends and it just made sense.
FS: How would you describe your personal style or fashion influences and how does that feed into your collection with White Fox?
IC: I like comfy. I really like comfy and feeling like you're wearing your boyfriend's clothes and making it cool. It's a bit of that and then I'm also very wholesome and I like the beach, crystals, all that kind of stuff. So it's like streetwear and that sunflower image put together, which I find really hard to shop for. I buy a lot of vintage clothes and really cool sneakers but I haven't found anything which is exactly what I want, which is why I made this. It's a bit of everything, including my little community online.
FS: The collection is called SunflowerBbys, which is named after your love for sunflowers. How did you incorporate that inspiration into the collection?
IC: So on the [Instagram] page I kind of just post whatever and make it as raw and real as possible. I'll post myself crying, quotes, candles, crystals, etc. I incorporated a lot of colours from that page that White Fox has never done before. I also got the girls on SunflowerBbys to send me the quotes that they love and I incorporated them onto the pieces.
I love having clothes that actually mean something, but also one item is named after my favourite feta. The rest of the items mean a lot and are wholesome but I also had to have that bit of me in there.
FS: We've seen a few sneak peeks on social media of some of the items, but what kind of colour palette will feature across the collection?
IC: A lot of pastels, ocean-inspired pieces, a lot of blue, and the sunflower is toned down to make it neutral. Very relevant [colours] but also very me. All of the colours go very well together, there is not one piece that doesn't look good with the others – we really tried to make that happen. I really tried to make a conscious effort, because I wear a lot of black. I've tried to get used to wearing colour, and creating this colour palette has really helped me and also brightened my mood as well! I feel like wearing nice, bright and natural colours just makes you feel nice.
FS: The collection ranges in price from $29.95 to $129.95. How important to you was it to make sure the collection was affordable?
IC: Very. My demographic is quite young and I remember having to save all my money to buy clothes that I wanted. That was a priority and another reason why White Fox is great. They have amazing quality and the prices are really affordable. The most expensive piece is a denim jacket, but that's so versatile and can be worn in so many different ways… so I feel like it's all priced pretty well.
The jeans in this collection I wear almost every day. I've got three pairs. That's something I won't compromise on – a good pair of jeans. Love them and the jacket as well.
FS: What style are the jeans?
IC: They're in between a boyfriend and a mom jean. My waist is smaller and my bum is bigger and I find it really hard to find jeans that sit relaxed on me and a lot of my girls have asked where I get these jeans from, what do you recommend and what shape? So I was like "I've got you!" They're the most bright, vibrant wash and I love them.
FS: How many items are there in the collection and what was the process of choosing the designs?
IC: There are 14 pieces in the collection including socks! When I'm not taking content, I'm always in oversized tees, cropped tops, jeans and a cool jacket. I only wear these specific styles and I brought them in and said "If I can have them in this colour and change this about them, could we do that?" and they said "Absolutely!"
This is literally my dream wardrobe, in my favourite colours and with my SunflowerBbys quotes – it's everything I wanted.
FS: Were there any pieces that didn't make the cut?
IC: Yeah, we've got a piece called the Oat Latte Scarf Top. I love scarf tops, I find them so versatile. I love that you can wear them on your head, as a bandeau, as a necklace. There were three colours that we wanted and then I decided that I just wanted the one.
We were also going to do a tote bag but I decided the socks were cuter.
FS: Do you have an item that is your personal favourite?
IC: I love the Sunflower Jacket. It's got patchwork on it that I love.
There are blue butterflies featured throughout the whole collection and that's something that's super special to my family and I.
Watch the full interview with Isabelle on our YouTube channel and be sure to shop the entire range now at White Fox Boutique.