Is Amazon Australia planning a huge Boxing Day sale?

Mia Steiber 13 December 2017 NEWS

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Amazon Australia may be planning a huge splash into the market after all.

According to the Daily Telegraph, a leaked communication to Amazon Marketplace sellers has revealed Amazon Australia's plans to launch a big Boxing Day sale with significant discounts and better shipping.

Many publications, including us, predicted that Amazon Australia would launch on Black Friday, which was on 24 November. This is one of the biggest sales days of the year in markets like the US and the UK and is gaining traction here in Australia as well. So a Black Friday launch made a lot of sense. But perhaps Amazon Australia has been holding out for Boxing Day.

finder examined 150 discount deals across both Boxing Day and Black Friday, which revealed that, on average, retailers tend to offer better deals on Boxing Day in Australia. In fact, Boxing Day shoppers get on average 10% more off than those shopping on Black Friday. Average discounts hit 30% on Black Friday, but hit a whopping 40% on Boxing Day.

Boxing Day has always been seen as the biggest shopping event in the Australian market, so perhaps Amazon Australia was planning its big splash into the market for Boxing Day all along.

The communication to Amazon Marketplace sellers detailed the plans for the 24-hour sale. Explaining that the company wants to "create history for the first Amazon Christmas period in Australia", Amazon expects sellers to discount their products by 15% or more. In addition, sellers have to have at least 100 products on sale and a maximum of 10 days for delivery.

This could be Amazon's way of combating its lukewarm reception in the Australian market so far. With no current Amazon Prime offering and some rather long shipping times, Amazon Australia has not created the shift that many predicted. This is even though many of Amazon's prices, such as the price for the Nintendo Switch, are lower than their competitors.

We'll just have to wait and see what Amazon will "wow" us with come Boxing Day!


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