Ethical investment

Report reveals investor preferences by age group in Australia

Researchers have found that senior Australians invest in shares, young Aussies go for life savings products and middle-aged Aussies like property.

Researchers at financial consultancy firm, Rice Warner have published a report looking at the $2.2 trillion Australian personal investments market. Investors were classified by their age to see their participation in five different asset classes.

Our handy interactive graph shows where Australians of different ages chose to invest their money. Read about some of the key findings from the Rice Warner Personal Investments Market Projections 2015 report below.

Key findings include
  • Life savings investments are favoured by young Australians
  • Middle-aged Australians invest in property
  • Seniors like equities

Young Australians and savings

No prizes for guessing that young Aussies are the group with lowest participation in the share market, with direct investment in equities accounting for just 1% of the personal investments of 15-24 year olds.

Teenagers and those in their early twenties appear to favour managed funds, platforms and life products, with 42% of their investments going to life savings products. Investments made by parents on behalf of children contribute to this figure.

The 15-24 year old age group has the lowest disposable income and the lowest representation in the investment property and equity asset classes. Due to liquidity, the 75+ age group also has a low representation in the investment property asset class.

Compare high interest savings accounts below

Rates last updated April 26th, 2017
$
$
months
Maximum Variable Rate p.a. Standard Variable Rate p.a. Bonus Interest p.a. Fees Min Bal / Min Deposit Interest Earned
ING DIRECT Savings Maximiser
Ongoing, variable 3.00% p.a. when you link to an ING Orange Everyday bank account and deposit $1,000+ each month. Available on balances up to $100,000.
3.00% 1.60% 1.40% $0 $0 / $0 Go to site More
ME Online Savings Account
Ongoing, variable 3.05% p.a. rate when you link to a ME Everyday Transaction account and make a weekly purchase with your Debit MasterCard using tap & go. Available on balances up to $250,000.
3.05% 1.30% 1.75% $0 $0 / $0 Go to site More
Bankwest Hero Saver
Ongoing, variable 2.65% p.a. rate when you deposit at least $200 each month and make no withdrawals. Available on balances up to $250,000.
2.65% 0.01% 2.64% $0 $0 / $0 Go to site More
RaboDirect High Interest Savings Account
Introductory rate of 3.05% p.a. for 4 months, reverting to a rate of 1.90% p.a. Available on balances below $250,000
3.05% 1.90% 1.15% $0 $0 / $1 Go to site More
Bank Australia Bonus Saver Account
Ongoing, variable 2.60% p.a. when you deposit at least $100 and make no withdrawals. Available on the entire balance.
2.60% 0.15% 2.45% $0 $0 / $1 Go to site More
HSBC Serious Saver
Introductory rate of 2.50% p.a. for 4 months, reverting to a rate of 1.60% p.a. Available on balances below $1,000,000.
2.50% 1.60% 0.90% $0 $0 / $0 Go to site More
ING DIRECT Savings Accelerator
Ongoing, variable 2.35% p.a. applies on balances $150,000 and over.
2.35% 2.35% 0.00% $0 $0 / $0 Go to site More
Bank Australia mySaver Account
Ongoing, variable 2.60% p.a. when you deposit $10+ each month. Available on balances $10+ and to customers under the age of 25.
2.60% 0.15% 2.45% $0 $0 / $10 Go to site More
NAB Reward Saver
Ongoing, variable 2.55% p.a. each month you make no withdrawals and at least one deposit by the second last banking day of the month. Available on balances up to $5,000,000.
2.55% 0.50% 2.05% $0 $0 / $0 Go to site More
Westpac eSaver
Introductory rate of 2.51% p.a. for 5 months, reverting to a rate of 1.05% p.a. Available on the entire balance.
2.51% 1.05% 1.46% $0 $0 / $0 Go to site More
BankSA Incentive Saver Account
Ongoing, variable 1.75% p.a. when you make at least one deposit each month and no withdrawals. Available on the entire balance.
1.75% 0.01% 1.74% $0 $0 / $0 Go to site More
BankSA Maxi Saver
Introductory rate of 2.75% p.a. for 3 months, reverting to a rate of 1.00% p.a. Available on the entire balance.
2.75% 1.00% 1.75% $0 $1 / $1 Go to site More
Bank Australia Online Saver Account
Ongoing, variable rate up to 1.65% p.a. when you link to a Bank Australia Everyday Access or Pension Access or a mortgage offset account. Available on balances more than $5,000.
1.65% 1.65% 0.00% $0 $150,000 / $5,000 Go to site More
ANZ Progress Saver
Ongoing, variable 1.81% p.a. when you link to any Australian everyday bank account and deposit $10+ each month. Available on the entire balance.
1.81% 0.01% 1.80% $0 $10 / $10 Go to site More
NAB iSaver
Introductory rate of 1.90% p.a. for 4 months, reverting to a rate of 1.20% p.a. Available on balances below $1,000,000.
1.90% 1.20% 0.70% $0 $0 / $0 Go to site More
Bank of Melbourne Maxi Saver
Introductory rate of 2.75% p.a. for 3 months, reverting to 1.00% p.a. Available on the entire balance.
2.75% 1.00% 1.75% $0 $1 / $1 Go to site More
Bank of Melbourne Incentive Saver
Ongoing, variable 1.75% p.a. when you make at least one deposit and no withdrawals each month. Available on the entire balance.
1.75% 0.01% 1.74% $0 $1 / $1 Go to site More
HSBC Flexi Saver Account
Ongoing, variable 2.00% p.a. when you link to any Australian bank account and deposit $300+ each month (other conditions apply). Available on balances up to $5,000,000.
2.00% 1.50% 0.50% $0 $0 / $0 Go to site More
ANZ Online Saver
Introductory rate of 2.55% p.a. for 3 months, reverting to 1.15% p.a. Available on the entire balance.
2.55% 1.15% 1.40% $0 $0 / $0 Go to site More
Westpac Reward Saver
Ongoing, variable 1.75% p.a. when you deposit at least $50 and make no withdrawals each month. Available on the entire balance.
1.75% 0.01% 1.74% $0 $0 / $0 Go to site More
RaboDirect PremiumSaver
Ongoing, variable 2.50% p.a. when you link to an RaboDirect High Interest Savings Account and increase your balance by $200+ each month. Available on balances up to $250,000.
2.50% 0.90% 1.60% $0 $0 / $0 Go to site More

Middle-aged Australians and property

Australians aged 35-44 have more money invested in property than anyone else, with property making up 49% of middle-aged Australians’ investment portfolios. 35-44 year olds have a third of their money in cash and term deposit investments and 6% in equities.

Compare term deposits below

Rates last updated April 26th, 2017
$
3 Mths p.a. 4 Mths p.a. 6 Mths p.a. 12 Mths p.a. 24 Mths p.a. 36 Mths p.a. 48 Mths p.a. 60 Mths p.a. Min Deposit Interest Earned
ME Term Deposit
ME Term Deposit
2.50% 2.50% 2.70% 2.85% 3.00% 3.00% 3.00% 3.00% $1,000 Go to site More
St.George Term Deposit
St.George Term Deposit
2.10% 2.00% 2.20% 2.55% 2.60% 3.20% 2.80% 2.95% $1,000 Go to site More
Citibank Term Deposit $250,000
Citibank Term Deposit $250,000
- - 3.00% - - - - - $250,000 Go to site More
Citibank Term Deposit $75,000
Citibank Term Deposit $75,000
2.50% 2.50% 2.80% 2.35% 2.35% 2.35% 2.35% 2.35% $75,000 Go to site More
Bank of Melbourne Term Deposit
Bank of Melbourne Term Deposit
2.10% 2.00% 2.20% 2.55% 2.60% 3.20% 2.80% 2.95% $1,000 Go to site More
BankSA Term Deposit
BankSA Term Deposit
2.10% 2.00% 2.20% 2.55% 2.60% 3.20% 2.80% 2.95% $1,000 Go to site More
RaboDirect Business Term Deposit
RaboDirect Business Term Deposit
2.40% - 2.55% 2.60% 2.90% 3.00% 3.05% 3.30% $1,000 Go to site More

Senior Australians and equities

Senior Australians have almost 20% of their money invested in equity. Rice Warner researchers suggest that share trading can be a leisure activity in retirement, which could be the reason for the high number of participants.

Compare share trading below

Rates last updated April 26th, 2017

However, cash and term deposits make up the highest portion of seniors’ investments (55%). Senior Australians have less money in property, indicating that investment preferences change towards liquid assets such as shares as we age.

The Rice Warner report makes predictions about investment preferences in 2030. Overall investments in term deposits and cash products are expected to fall by 12%, while the size of the personal investment market is set to grow by $1.2 trillion-$4 trillion by 2030.

Picture: Shutterstock

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Jacob Joseph

Jacob is a writer and video journalist with finder.com.au. Credit cards, personal loans and savings accounts are his bread and butter, and he likes nothing more helping people understand the sometimes overly complex world of personal finance.

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