Celebrate female entrepreneurs this International Women’s Day with Etsy

Posted: 8 March 2018 1:50 pm

With an almost 90% female seller base, Etsy is a powerful platform for women.

If there's one place where creativity and entrepreneurship combine, it's Etsy. The platform has long since fostered a growth environment for small business owners, but this International Women's Day, it's important to consider what platforms like Etsy are doing for women in particular.

Here at finder, we spoke to Etsy's trend expert, Dayna Isom Johnson, on how Etsy has turned into one of the go-to platforms for female creatives and entrepreneurs.

"Etsy has long functioned as an on-ramp to entrepreneurship by creating opportunities for many people - men and women alike - who might not have started a business otherwise," she said.

"Common feedback from our female sellers is that they are proud to be able to run a business on their own terms - one that grants them greater flexibility than many traditional jobs - and grow at their own pace. Whether a creative outlet, part-time job, or full-time career, sellers can support their economic and artistic well-being by creating and curating ingenious things and Etsy helps them do it."

A post shared by Etsy Success (@etsysuccess) on

And in light of the developments in Hollywood particularly, (namely the #MeToo movement that has resulted in the unification of countless women in the industry), there has been a notable push for equity and female empowerment globally, and a significant increase in female empowerment messages on the platform.

"There are more than 127,000 items with empowering female messages on Etsy globally right now. We saw a 754% increase in searches for the phrase 'future is female', 102% increase in searches for the phrase 'smash the patriarchy' and a 273% increase in searches for the phrase 'girl power' in 2018 compared to 2016."

But the only way to know how Etsy caters to female sellers is to ask one directly. We spoke to Oonagh, the creator and director of HandMade OJ Design to explore how working with a platform like Etsy in comparison to alternative creative platforms with fewer women.

"It is different, in a way, and I think that has to do with the power you have over your shop and its contents. There’s no barrier between me and my potential customers and everything I make and sell is just because I want to make and sell it. Selling on Etsy is refreshing because I am in complete control. As a woman, it is actually quite rare to have all that power in a situation," she said.

"I make greeting cards... my favourite is a white card with black hand painted font that just reads ‘GIRL POWER.’ I think it’s a great card that you could use for lots of different occasions. She got an awesome new job? GIRL POWER. She just had a baby girl? GIRL POWER. Even give it to your friend when she splits up with a loser boyfriend."

So for International Women's Day, Etsy is celebrating girl power and we're all for it. Check it out on the Etsy website and celebrate the day yourself!

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