It’s the InstaNight Shopping event because there’s never a bad time for more sales

Posted: 3 December 2020 6:00 pm

Instagram has launched its first-ever online shopping event, so what kind of deals can we look forward to?

Instagram has officially launched its first-ever official sale event to celebrate and promote the new shopping tab on the app. So, if you've had enough of shopping, well you're lying to yourself.

More than 100 brands are participating in exclusive deals. A bunch of Insta-famous brands like Bangn Body and Peppermayo are flogging deals left, right and centre.

You can score discounts across fashion, home and beauty. No queues and a secure platform to purchase to your heart's content.

So grab your debit and credit cards because if you think you have seen it all, you haven't. NEW PRODUCTS will be launching. Here are some top picks across fashion, beauty and brands!


1. Camilla and MarcExclusive product – Tailored Short Suit in Aqua. Only 12 available!

2. City BeachBuy one get one 50% off

3. Glue Store$20 off minimum spend $100

4. Peppermayo – A whopping 30% off site-wide

5. Platypus Shoes20% of all Superga

6. Amaroso Boutique – 15% off store-wide

7. David JonesAn additional 10% off designer clearance

8. EtchExclusive release of Ombre Scrunch leggings and sports bra with 20% off

9. Maison De SabrePurchase a Mini Tote to receive complimentary matching phone case


1. HiSmileA massive sale of:

  • 40% off teeth-whitening kit and free pink toothpaste
  • 40% off teeth-whitening kit and free D&N toothpaste
  • 40% off teeth-whitening kit and free express delivery

2. Frank Bodyis offering a free Rose Gold Illuminator when you spend $60

3. Nude by Naturehas 40% off site-wide

4. Bangn Body$10 off bundle of the month which will include

  • 1 x firming lotion
  • 2 x illuminating firming lotions
  • 1 x luxe gold key

5. Adore Beauty

Dermalogica Micro Pore Mist 10ml – free gift with purchase

6. Bobbi Brown10% off all orders plus a bonus gift for orders over $120 (after discount). 3-piece gift includes:

  • Full-sized Perfectly Defined Eyeliner – Pitch Black
  • Mini Smokey Eye Mascara 3ml
  • Mini Long-wear Cream Shadow Stick – Golden Pink 0.9g

7. Go-to SkincareA free full-size Zincredible (daily moisturiser with SPF) on all orders over $30 until stocks lasts

8. Happy Skin CoUp to 35% off site-wide

9. Lumae Skin$40 off plus free shipping worldwide

10. M.A.CReceive a free Prep + Prime Lip with the purchase of any lipstick


1. Sheridan

Save 30% on beach towels

Save 30% on scents

2. Bed Threads

10% off the entire range with a special code

Didn't quite scratch your itch? These aren't the only brands offering a sale! Little shoutout to Afterpay.

There will be $10 off all purchases over $49 for new Afterpay customers (and Afterpay's most loyal).

Need help restocking your wardrobe? Check out the latest fashion deals, see retailers with free shipping offers and shop across our extensive buying guides.

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