12 super chic dresses from THE ICONIC to add to your cart

The beauty about buying a new dress is that it takes up little space in your wardrobe and gives you a mega happiness boost, (proven!) so the more the better. Right?

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THE ICONIC dresses section has an impressive 2753 styles ready and waiting for you to shop. Yes, we went through them all. In it, you'll find party dresses, cocktail dresses, maxi dresses, bodycon dresses, formal and bridesmaid dresses. For the real deal dress-shopping-addicts out there who just can't get enough, there's also dedicated edits on the homepage pulling out key styles and new arrivals.

Now, 2753 options can be overwhelming. To help you get started, identify what kind of shopper you are and employ these nifty tips for a successful spree. Are you a late night drowsy browser on the endless trawl? Or are you a purposeful shopper looking for this weekend's hot new style? Figured out what you are... Ok let's begin.

Keep scrolling for your guide to shopping THE ICONIC dresses and 12 super chic picks to add to your cart.

How to shop THE ICONIC dresses:

Give yourself a time limit. Online window shopping can go on for hours. Give yourself 20 minutes of scrolling and wishlisting. If you haven't found anything when the alarm beeps call it quits for the night.

Make your list, and stick to it. If you've got an occasion coming up start by thinking about what style of dress you need. Cocktails with the girls? Your best friend's wedding? THE ICONIC is great at shining the spotlight on dresses for occasions.

Know your style. Once you know what looks good on you (and what assets to flaunt) make that your starting point. Work the process of elimination method from there.

Keep your favourite brands front of mind. THE ICONIC has the best of Australian and international labels. Sass & Bide, Maurie & Eve, Cameo, Alice McCall... you name it, THE ICONIC (more than likely) has it. To avoid the endless scroll start by checking out the new arrivals from your usual hit list.

Buy a backup option. THE ICONIC is known for its flexible return policy. You've got 30 days of free returns. If you have a dead line, buy a second (or third) option in case your number one preference isn't perfect. Return the rest!

Now for the good part. The best of THE ICONIC dresses:

With everything from cheap wear-right-now day dresses to a statement piece with a little extra luxe, we’ve scoured the website and prepared our favourites for your viewing pleasure.

Insert love heart emoji eyes here.


Alice McCall, Good Golli Maxi Dress, $380


Asilio, Back With A Vengeance Dress, $289.95


Atmos&Here, Dinah Crossover Print Dress, $59.95


Cameo, Easy Love Dress, $169.95


Christopher Esber, Tailored Blazer Tee Dress, $590


ISLA, Bass Line Shift Dress, $179


Nicholas, Tie Front Shirt Dress, $380


Shona Joy, Bara Midi Tank Dress, $180


SWF, Camilla Dress, $249


Tigerlily, Turkish Baths Maxi Dress, $269.95


TY-LR The Suburban Trench Dress, $429


Wish, Cuba Maxi Dress, $169.95

The benefits to shopping with THE ICONIC

  • 100 days to return items for a refund or exchange
  • Free delivery on orders over $50
  • 3 hour delivery in Sydney metro
  • Free same evening delivery during the week

Top brands to shop for dresses

Need even more? Shop the full collection here.

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