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Huda Beauty’s skincare line is here: Introducing Wishful Skin

Posted: 5 February 2020 9:06 am


Image: Instagram user wishfulskin

Find out when and where you can shop the very first product to come from Huda Kattan's new brand.

After years of rumours, the news is finally here. The brains behind Huda Beauty, Huda Kattan, has just launched her own skincare brand.

It's called Wishful Skin and it's about using real products on real skin. Huda knows that having beautiful skin is key to beautiful makeup application. That's why the brand is promoting the use of no filters, photoshop, makeup or Facetune.

Wishful Skin is vegan, cruelty-free and just so happens to be made in Korea. It's also backed by a clean and minimalist philosophy which we absolutely love.

In an interview, Huda said:

"Although we represent this almost drag-like beauty at Huda Beauty, I'm not only this person who is made up and always likes to wear their hair flawless and their makeup flawless.…I am also this very simple [person] — I like to be cute sometimes, and to be simple, and to be in my essence and who I am — that's kind of what Wishful represents."

Enough about the brand, let's talk about the very first product!

Introducing the Yo Glow Enzyme Scrub. It's a gentle yet super powerful exfoliating scrub. The lightweight, milky texture gently buffs away dead skin cells and impurities.


Image: Instagram user wishfulskin

The formula is infused with a combination of pineapple and papaya enzymes, BHAs and AHAs that leave the skin with a healthy glow. We are obsessed with pastel yellow packaging and holographic lettering.

Why are we so excited to get our hands on it? It promises long-lasting results in just 10 days. You can check out just some of the results on Huda's website here.

According to Huda, you're meant to use it around 2 -3 times over the course of 10 days. Oh, and it can be used on your face, neck and lips.

When and where you can shop Wishful Skin

Wishful Skin will release globally on the 16 February.

If you're living in Australia, you'll be able to shop the new brand from Sephora, Cult Beauty, and NET-A-PORTER.

What else can we expect to see from the brand? The future is still unclear.

In her YouTube reveal video, Huda said: "We are not going to have products for every single skin issue." It looks like the first plan of action is to give everyone soft, smooth skin – and there's no way I'm going to argue with that.

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