Finder makes money from featured partners, but editorial opinions are our own.

How to sell on Gumtree

Here are our top tips for getting started and making money selling on Gumtree Australia.

Gumtree is an online marketplace where you can buy and sell just about anything. Gumtree users can post classified ads across hundreds of product categories. The platform receives more than 7 million Australian visitors each month.

If you’re looking to earn some extra cash on the side or open up another online selling channel for your business, you’ll find all the info you need to start selling on Gumtree below.

How do I decide what to sell on Gumtree?

You can sell items on Gumtree across a range of categories, including:

  • Home & Garden
  • Baby & Children
  • Sport & Fitness
  • Clothing & Jewellery
  • Real Estate
  • Cars & Vehicles

However, there are also several products that are prohibited from sale on Gumtree, such as:

  • Alcohol
  • Counterfeit products
  • Electronic surveillance equipment
  • Fireworks
  • Hazardous materials
  • Illegal drugs
  • Lottery tickets
  • Pornographic material
  • Tobacco products
  • Used cosmetics
  • Weapons

How to find products to sell

If your house is full of items you never use or simply no longer need, you can turn those items into cash by selling them on Gumtree.

However, Gumtree isn’t just for unwanted possessions; you can also use the platform to sell new items.

Is selling on Gumtree worth it?

Whether you’re getting rid of some unwanted possessions or looking to open up another online selling channel for your business, Gumtree is well worth considering as a sales option. However, just like any other money-making venture, there are risks associated with selling on Gumtree and there’s no guarantee that you’ll make a profit.

That said, you can take a few simple steps to increase your chances of success:

  • Take time creating your listing. Instead of just throwing together an ad in a couple of minutes, provide a detailed description and several high-quality pictures of the item you’re trying to sell.
  • Find the right price. Research the market to find out how much similar products are being advertised for. This should give you a good idea of what represents a fair price to buyers.
  • Respond to enquiries. Make sure you’re available to quickly respond to any enquiries on your ad. If you can’t be contacted promptly, buyers will look elsewhere.

How do I start selling on Gumtree?

You can register for a Gumtree account and start selling by completing these simple steps.

How to price your items

You’ll need to consider a few factors when setting prices on Gumtree:

  • Your costs. How much did it cost you to source the item you’re selling? How much profit do you want to make on each sale?
  • The market. How much are other sellers asking for similar items on Gumtree? What represents a fair price for buyers?
  • Negotiation. Are you willing to negotiate a fair price with the buyer, or is the price in your listing your final offer?

By taking these issues into account, you should be able to decide on a price that suits both you and your potential buyers.

Which types of payment does Gumtree accept?

The payment methods you accept on Gumtree vary depending on whether you’ll be shipping items to customers or meeting buyers in person. Options include:

  • PayPal
  • Credit card
  • Debit card
  • Bank transfer

How to sell to international buyers

Gumtree is for Australian users only and is not designed for selling internationally.

However, if you’d like to target international buyers, you may want to list your products on eBay. Gumtree is owned by eBay and offers the option in certain categories to share your ad on eBay after you've posted it.

Check out our guide to selling on eBay for more information.

How to organise shipping

Many items on Gumtree are listed for local pick-up only. However, if you want to target a larger number of buyers, you can also offer nationwide shipping on the products you advertise.

You’ll need to research the shipping options available for the products you’re selling, including the cost involved and delivery time frames. It’s up to you whether you choose Australia Post or a dedicated courier service, just make sure that delivery times and shipping costs are clearly displayed on your ad.

How do I market my Gumtree products?

As we touched on in the fees section above, Gumtree offers a range of paid options to help you promote your ad to potential buyers.

One option is to choose a paid ad package:

  • Plus ads. A Plus ad package allows you to add a website link to your ad and include a highlighted background to make your ad stand out. On average, it gives you twice as many page views as a Free ad.
  • Featured ads. A Featured ad can include up to 20 photos (Free ads have 10), is listed at the top of search results and gets a larger image in search results. On average, it gives you seven times as many page views as a Free ad.
  • Premium ads. The most expensive option, Premium ads offer all the features of the above packages plus ad placement in the Gumtree home page gallery and 3 images in search results. On average, Premium ads get 12 times as many page views as Free ads.

The features in these ad packages can also be purchased separately to run on your ad for a 7-day period. These include:

  • Highlighted background. This colourful background is designed to make your ad stand out from other listings.
  • Homepage Gallery. Purchasing this option will get your ad placed in the gallery on the Gumtree homepage.
  • Top ad. This extra-cost option ensures that your ad is listed at the top of its category.

Finally, you also have the option to add an Urgent tag to your ad for an extra fee. This tag shows buyers that you want to sell quickly and you may be willing to negotiate a lower price.

What to watch out for with Gumtree

Watch out for these potential problems when selling on Gumtree:

  • Fees. Gumtree’s fee structure appears simple at first, but the different types of paid ads available and other optional add-ons can get quite confusing. Make sure you’re fully aware of how much your ad will cost before you post.
  • Scams. From fake payments to theft of items, be wary of any potential scams on Gumtree. Check out Gumtree’s guide about scams to avoid for more information.
  • Hagglers. Gumtree buyers have a reputation for haggling, so you’ll need to be prepared to negotiate on price. With this in mind, it might be worth listing items at a slightly higher price than what you plan to sell them for.
  • No international sales. Gumtree is for Australian users only. If you want to target a larger audience of international buyers, you’ll need to consider other online marketplaces.

Watch: How to become a successful online seller

Frequently asked questions

More guides on Finder

Ask an Expert

You are about to post a question on

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Finder only provides general advice and factual information, so consider your own circumstances, or seek advice before you decide to act on our content. By submitting a question, you're accepting our Terms of Use, Disclaimer & Privacy Policy and 6. Finder Group Privacy & Cookies Policy.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

4 Responses

    Default Gravatar
    PeterOctober 29, 2023

    I posted an ad for a book Case under miscellaneous to sell for $150 but I put “wanted” incorrectly. How do I remove the wanted please.

      SarahNovember 1, 2023Finder

      Hi Peter, We’re a review site so we can’t provide any customer service advice for Gumtree, as it’s not our business. However it might be worth deleting the ad and posting it again in the correct category.

    Default Gravatar
    AnnetteSeptember 6, 2023

    How do you post a photo on gumtree

      ChrisSeptember 14, 2023Finder

      Hi Anette,

      Yes, you can include up to 20 photos on your ad.

      Once you’ve filled in all the required information on the Post an Ad page you will be taken to the Pictures section. You can find detailed instructons here. Hope this helps!

Go to site