How to sell your clothes online to make some serious bank

Posted: 14 October 2021 11:27 am
News

Cher Horowitz from Clueless standing with a pile of clothes on her floor.

Your 6-step guide to selling your clothes that no longer spark joy.

We all have that one top sitting in the back of our closet that doesn't get the wear it should – so why not make some money off of it? There are so many reasons to both buy and sell second-hand clothing. Selling your unwanted pieces helps build a more sustainable future by extending your garment's life cycle and preventing unnecessary landfill.

Whether you're looking to do a bit of spring cleaning or that one guy from TikTok keeps pressuring you about needing a passive income, putting your clothes up for sale could be the perfect solution. To help you out, we've teamed up with eBay to bring you some top tips on how to sell your clothes online and make that money!

This article was created in partnership with our pals at eBay.


1. Only list clothes in good condition

The saying "one man's trash is another man's treasure" may be true, but it probably won't fly on your tattered tee. Be critical about the clothing you're putting up for sale, especially if you are trying to make good money. A small tear on a brand-name item can still have great potential to be sold at a decent price, but a stretched-out and fraying shirt from Kmart won't bring you much luck.

2. Yes, the photos matter

Gaining your customer's trust is probably one of the harder things to do when selling second-hand. Some of these fears can be reduced by the power of a good photo. We're not saying you need to have studio quality pictures, but a clean backdrop, good lighting and a decent camera or smartphone can transform your garment's value. Multiple shots including front, back, close-ups and labels can also help a buyer confirm their purchase.

3. Don't be greedy with prices

If you overprice your item, it's unlikely to sell, but if you underprice it, you're losing out on those extra dollars. To find out what your item is really worth, check the prices that other similar pieces are selling for. eBay makes this super easy through their "Filter" and "Sold Items" features. Using these, you can scroll through all similar items and see the price points they were sold at. This will help give you a better idea of the general selling price and let you know what you can get away with. For more on setting prices and costs, check out our article on how to sell on eBay.

4. Keep the tags

It's no secret that name-brand items are going to sell better than miscellaneous pieces because customers like familiarity. eBay is one of the top sites for brand-name clothing, so including your tags in photos can really help boost your piece. Original tags will also tell your customers that you've probably kept your clothes in good condition, bringing you closer to a sale!

5. Make your titles search-friendly

How you title your piece is key to reaching buyers. "XS Calvin Klein Shirt" is not descriptive enough because you only have 3 searchable keywords. Consider a more detailed title and description to help users find you, including: brand name, style name, colour, garment type, size and any other relevant information that can help enhance your sales.

6. Time it right

Although there is no true time frame to put an item up for sale, you may want to consider waiting for the right season. A thick, knit sweater put up in the summer probably won't sell the way you would like it to. A good rule of thumb is to look at what type of pieces retailers are selling at the moment. If stores are selling coats now, you'll know that you can too.


Need help restocking your wardrobe? Check out the latest fashion deals, see retailers with free shipping offers and shop across our extensive buying guides.

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