How to make money flipping sneakers
Here are the tips and tricks to make some serious cash in the lucrative world of selling sneakers online.
With a bit of research, selling sneakers online can be a super rewarding way to make some extra dough. From the most sought-after sneakers to the cheap steals of slightly worn shoes, the online marketplace is full of opportunity for both the buyer and seller. If you're wanting to buy some new shoes, check out our guide to buying sneakers online like a pro.
But if you're looking to sell kicks online and make that money, look no further. Whether you consider yourself a reselling entrepreneur or are simply looking to flip your old shoes for some cash, we've put together some quick tips to help you make the most of what you've got.
Use the site that's right for you
Different reselling sites present different difficulties and benefits. For beginners, eBay is one of the easier sites to use as you can simply take pictures of your sneakers and create a listing. It's also the biggest online marketplace and the original selling site to buy and sell sneakers, meaning you'll have a wide range of potential customers. Another perk of selling on eBay is that unlike other reselling sites, there is no fee to sell sneakers over $100, helping you maximise your earnings. When choosing a site to sell on, consider your demographic, the number of items you're going to sell and the set-up costs.
Take detailed photos
For most selling sites, you can upload multiple photos of the shoe, which is essential for gaining your customers' interest and trust. At the bare minimum, images of the front, back, side and sole of the shoes are needed to give your buyers a clear understanding of what they are looking at. As the sneaker market becomes more advanced, you can get even better results by including images of things like size tags, any labels and even the original box to complete the package. Remember that people are often apprehensive about online transactions, so giving them as much detail as possible can help assure their purchase decision.
Find the shoe that "fits"
Of course, understanding what is "in" at the moment is bound to help you flip a profit, but don't overlook more humble shoes. One of the most consistent sellers are shoes that are practical and comfortable, such as orthotic shoes. Although they are not nearly as flashy as sneaker head favourites, they are consistently in demand for people who need more support but aren't looking to fork out the full retail price. Another bonus is that you won't have to worry too much about listing the shoe at the peak time of its hype. If it was never in style, it can never go out of style, leaving you with year-round sales.
Make use of listing templates
If you have multiple shoes that you are trying to sell, listing templates can help you save time. eBay allows you to save templates for your products which helps pre-fill the item's main product information, leaving you to simply add your photos and adjust the finer details like size and colour. This cuts your listing process in half and lets you spend more time on finding your next flip.
Timing is key
Just like any social media post, you want to list your items at a time when people will be online to interact with them. For both listing and auctioning, you'll want to initiate this when bid activity is at its peak. Unless your sneakers are highly in demand, not many people are going to be waiting up until 2am to purchase them. On that same note, most bids occur within the final minutes of the auction, so don't cut potential bidders short by ending the auction at an unreasonable time or you'll lose out on extra dollars.
Reputation means repeat business
Apart from the shoe itself, reputation is often the next biggest selling point for a buyer. When you have a positive reputation, buyers will be more willing to shop with you as opposed to sellers with less or lower feedback. On sites like eBay, you will actually rank better against competitors as your positive feedback grows. A good reputation built off positive customer experience also brings you the opportunity of repeat business. Boost your customer experience via considerate packaging, allowing for negotiation and following through with your promises (such as when their sneaker will be shipped).
We hope these tips help you snap up a few extra dollars or even set you on your way to becoming a top sneaker reseller. For more online selling platforms, check out our round-up of the best sites to sell sneakers in Australia.