How to get two Fords for (almost) the price of one
You can now own one Ford and borrow another for up to two weeks – for a price.
Car subscription services may become the most popular way to buy a car in the future. German carmaker BMW, among others, is already experimenting with subscription business models. And now Ford has joined the party with its Ford 2nd Car program.
The Ford 2nd Car program
When customers purchase a new Ford Ranger or Escape from a participating dealer, they can pay an optional $500 enrolment fee to join the program. The driver then has access to book up to a two week 2nd Car slot.
There’s also an additional rental fee to pay: for Ranger owners, the Mustang costs $500 for two weeks and Escape drivers need to shell out $750. You can make bookings online via a website that allows you to choose your preferred dates and collection/return dealership. Right now, the program is limited to Ford Mustangs, but the company want to add other blue oval models down the line.
Why would I subscribe to 2nd Car?
Paying out such a large amount for a car and then shelling out for the use of another might seem like a stretch. In fact, this question was posed to Ford in the carmaker’s FAQs section. Their answer is as succinct as it is humorous.
But for those who really want to drive a Mustang and can’t necessarily afford one outright or are unable to justify having such a car, this might present a sensible proposition.
We searched through a variety of car hirers who offer Ford Mustangs for rent. We weren’t able to find a price to hire one as they were either fully booked or the location didn’t deal with this kind of "adrenaline" hire.
We did find prices for private hire Mustangs but expect to pay as much as $250 per hour for the privilege. That means for a two-week slot, you’d pay $86,000! You may as well buy your own. So the Ford program could well prove popular.
The small print
While this may sound great, there are, of course, some limitations.
Ford allows drivers to book cars in one-week blocks, and drivers must spend the journey credits within two years of purchasing their SUV or ute.
Also, you can’t take the Mustang to a race track or drag strip, so as the FAQs say, "don’t try and pretend you’re Daniel Ricciardo". Drivers must pay all other running costs including tolls and fuel. Ford restricts the 2nd Car scheme to those over 25 with a full driving license. Sadly, dealers electronically force the stability control system to remain permanently on and prevent drivers from using Track mode. Ford also employs a vehicle monitoring system to track your location and no doubt speed.
Ford roadside assistance covers 2nd Car Mustangs.