Key competitors: Qantas, Jetstar, Air New Zealand, Delta
Subsidiaries: Virgin Australia Domestic + International, Velocity, Tigerair
About Virgin Australia
Virgin Australia Holdings (VAH) is a domestic and international airline that was founded by Virgin Group's CEO Richard Branson. It operates both domestic and international routes within Australia, the Trans-Pacific, Abu Dhabi, the Trans-Tasman, the Pacific Islands and South East Asia. Virgin Australia also owns Virgin's Velocity deals loyalty program and TigerAir Australia.
Since the outbreak of the COVID-19 pandemic, Virgin Australia and numerous of other global airlines have come under financial pressure as countries close borders amid strict social isolation rules. On March 25, 2020 the company announced it was cutting down 90% of domestic routes (including all TigerAir Australia flights) and temporarily standing down 8,000 of its 10,000 staff in a move to cut costs.
Virgin Australia stock profile
Virgin Australia Holdings was listed in 2003 on the ASX and is an airline industry stock. Although originally a wholly owned subsidiary of Branson's Virgin Group, its majority shareholders by late 2019 comprised of Etihad Airways, Singapore Airlines, Nanshan Capital Holdings, HNA Group and the Virgin Group. Around 10% of shares are held by public shareholders.
Share price. Virgin Australia has seen its share price plummet to record lows since the coronavirus pandemic. If the company pulls through the crisis, its share price could be a bargain at current prices (March 2020).
Brand power. Virgin Group is a well-known global household brand with segments spanning travel, financial services, space exploration, health music and entertainment.
COVID-19. All airlines are taking an enormous financial hit thanks to the pandemic, there are concerns that many will not recover.
Dividend. The company not paid a dividend to date since its listing.
Tight margins. Airline companies are known for having tight margins that are impacted by global crises, weather and high competition.
Financials. In 2019 it reported its seventh consecutive annual profit loss, maintaining a high debt-to-profit ratio.
Should I buy Virgin Australia shares?
Technical analysis is used in finance to forecast the direction of prices by studying the past movements of markets. This is not a recommendation, it represents an analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.
How to buy Virgin Australia shares
Choose a share trading platform. In order to buy shares listed on the ASX you'll need to open an account with a broker that offers Australian shares. Our table below can help you choose.
Open your account. You'll need your ID, bank details and tax file number.
Confirm your payment details. You'll need to fund your account with a bank transfer, debit card or credit card.
Find the shares you want to buy. Search the platform for Virgin Australia (ASX:VAH) shares and place a buy order. It's that simple.
When you successfully purchase shares, you'll receive a confirmation note from the broker, and the money will be taken out of your cash account. For more information about buying stocks, you can read our guide on how to buy shares.
Compare share trading accounts to buy Virgin Australia shares
Credit cards, health insurance and Woolworths all play a part.
Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, options or any specific provider, service or offering. It should not be relied upon as advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.
Kylie Purcell is the investments editor for Finder. She has a background in business and finance news and has previously worked at SBS, Your Money, Switzer Group and CCTV in Beijing. She specialises in cutting through messy financial jargon so that others don't make the same investment decisions that she did in her misguided youth. When she's not writing about the markets you can find her bingeing on long blacks.
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