How to buy sneakers online like a pro

The A-Z guide to buying limited edition (and authentic) sneakers online.

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These days, buying limited edition sneakers online has become an extreme sport. Not only are you competing with thousands of other buyers, you also have to make sure that what you're adding to cart is the real deal.

We've teamed up with eBay to bring you some tips and tricks to help secure those sneakers you've been waiting for. Whether you're a seasoned sneakerhead or just starting out, we've got you covered.

This article was created in partnership with our pals at eBay.


1. Do your research

It goes without saying that you'll need to know exactly what you want. In such a competitive and time-dependent environment, there's little room for error. Browse your fave brands and sneaker websites to figure out what you're looking for and narrow down your research to specific news about its upcoming drop.

2. Follow the right people and turn your notifs on

By now, we all know the power of social media. Brands and retailers will often use their socials as their first site to communicate updates and release times to consumers. Even if you're not expecting a drop, it's useful to have your notifications on as random drops, early restocks and limited deals have all occurred before.

3. Shop with caution

"If it's too good to be true, it probably is." Unfortunately, buying online can leave you more susceptible to scams. That's why it's important to read e-v-e-r-y-t-h-i-n-g. From product details, shipping costs, price points and more, you need to ensure that you know what you're getting, and that it's actually worth your penny. Take an extra 5 minutes to read the fine print. It pays to be cautious!

4. Make use of eBay's 'Authenticity Guarantee' Program

Authenticity is particularly hard to verify when purchasing from a third party. However, the good news is that eBay is cracking down on fraud and is providing free professional authentication and secure delivery through its new program. On any shoe that qualifies for the service, a small eBay Authenticity Guarantee Badge is attached to the shoe. A blue tick is also featured on the item page for all eligible authentic sneakers making your sneaker shop safer. We've actually picked up authenticated kicks on eBay before, so check our write-up of the experience to see how it works.

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5. Check reviews and feedback ratings

Always read customer and feedback ratings before you hand over your hard-earned cash. eBay provides a wide range of detailed seller ratings that can help you decipher whether your purchase will be legit and/or worth your time and money.

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6. Be persistent

We know that just missing out on your dream shoe can be super frustrating, but don't give up just yet. The checkout or bidding process is sometimes only the beginning. Bids can fall through, payments can get declined, shopping carts can timeout – you could still be in it. It ain't over till it's over!


Need help restocking your wardrobe? Check out the latest fashion deals, see retailers with free shipping offers and shop across our extensive buying guides.

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