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AdEx is a decentralised ad exchange built on the Ethereum network. Built with the aim of disrupting the existing online advertising landscape and overcoming problems such as fraud and privacy concerns, AdEx is designed to provide advertisers, publishers and consumers with a secure and transparent platform.
The AdEx token (ADX) is used on the platform to buy or sell advertising time. Read on to find out exactly how the exchange and the token work, and how you can buy ADX.
This is our quick guide to just one way to buy ADX. Compare some other options in the table below.
You can buy ADX on a wide range of cryptocurrency exchanges, including the following:
If you want to buy ADX, here’s an example of how to do it:
Step 1. Register for an account with CoinSpot
You can exchange Australian dollars (AUD) for ADX tokens on local cryptocurrency exchange CoinSpot. You’ll need to register for a free account by entering your email address and creating a password. In order to deposit funds into your account and start trading, you’ll also need to supply your full name, contact details and photo ID.
Don’t forget to activate two-factor authentication on your account for an extra layer of security.
Step 2. Deposit funds into your account
From your account dashboard, click the “Deposit AUD” link and enter the amount of AUD you want to transfer. If you’d prefer to pay in cash, you can deposit cash at a newsagency via Blueshyft.
Note: In this example it’s possible to exchange AUD directly for ADX. However, many cryptocurrency exchanges don’t allow you straight swaps between fiat currency and cryptocurrency. If this is the case on your chosen exchange, you’ll first need to acquire a cryptocurrency that’s available in a pairing with ADX, such as Bitcoin (BTC) or Ethereum (ETH), and then exchange it for ADX.
Step 3. Buy ADX
Click the “Buy/Sell” link at the top of the page and search for “ADX”. Next, click on “Buy ADX” and specify either the amount of AUD you want to spend or the amount of ADX you want to purchase. Be sure to review the details of your transaction, including the amount of ADX you’re buying and the total transaction cost, before completing your purchase.
If you want to sell your ADX tokens, search for “ADX” from the “Buy/Sell” menu and click on “Sell ADX”. The process you’ll need to follow after that is essentially the same as the buying process outlined in step 3 above. However, you may not be able to immediately exchange ADX for the currency you want.
Rather than storing your crypto holdings on an exchange, the most secure way to hold your ADX is in a secure wallet. ADX is an ERC20 token on the Ethereum blockchain, so you’ll need to use a wallet that’s compatible with these types of tokens, such as the following:
First announced in 2016 and based in Bulgaria, the AdEx network features several layers to provide a secure, decentralised ad exchange. The first layer is the ad exchange itself, which is built on Ethereum smart contracts.
On top of the exchange, the company is building dapps for the publisher portal, the advertiser portal and the AdEx profile for end users. All of those dapps will be browser-based and accessible online, but hosted by AdEx. The end-user profile will give people the opportunity to understand and control the ads delivered to them.
According to the team behind AdEx, the network is designed to solve a range of problems with online advertising, including the following:
The AdEx beta is scheduled for release in February 2018. The AdEx token (ADX) will be used internally to buy or sell advertising space and time within the AdEx ecosystem. A token sale was held in June and July 2017 and raised 40,000 ETH.
Cryptocurrencies are complex, speculative and risky, so it’s essential to understand exactly how they work and all the risks involved before you buy. If you’re thinking of purchasing ADX, make sure you take the following factors into account:
You’ll need to consider these and many other factors to determine whether you should buy ADX.
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