How The Block won the 2016 ratings war
An average of 980,326 Australians watch each episode.
So on Sunday night, The Block 2016 will reach its climax. The finder.com.au team of Blocksperts encourage you to join our live recap on the night while you're watching. You shouldn't need much encouragement, as the ratings data suggests this will definitely be the most-watched show on free to air TV.
The Block has been a consistent ratings success across the season, which is more than you can say for some of Channel Nine's other attempts this year. The chart below shows the ratings for every episode up to this week (we won't know those properly for a few days since Nine fast-tracked them because of the cricket finishing early, which messes up OzTAM's tracking.) Hover over any dot to see the ratings for that day.
These are the combined overnight ratings for Australia's 5 biggest capital cities. Catch-up viewing over the next seven days typically adds between 50,000 and 80,000 more viewers - nothing to sneeze at, but not a number that really changes the ratings picture. Like most reality TV, The Block is designed to be watched live, even if it is all carefully filmed and edited months in advance.
Block viewing follows a clear pattern: Sunday night room reveals always rate the highest, followed by a drop-off during the duller mid-week episodes. There's been a slight increase over the season, but on the whole the figures are fairly consistent.
Quite often, The Block is the #1 show on the night. That's tougher on a weeknight, when the top 4 positions are generally taken by the 6pm news bulletins on Seven and Nine, and then by their follow-up shows. But in the modern TV environment, consistently getting near a million every single time is a massive deal. The only other shows that can be trusted to deliver that kind of performance are Masterchef on Ten and My Kitchen Rules on Seven.
The reality is that free-to-air is slowly dying as a mass market medium. For dramas and movies, streaming looks like the way of the future. And while free-to-air broadcasters are trying to make streaming easier with dedicated apps, live viewers for reality TV look like their meal ticket for the next few years.
For the data freaks, here are the individual five-city ratings and positions for every episode up to last week. See you on Sunday!
Angus Kidman's Findings column looks at new developments and research that help you save money, make wise decisions and enjoy your life more. It appears Monday through Friday on finder.com.au.
- Beyond cryptocurrency: Hardware wallets as blockchain infrastructure
- Zip is launching at Bunnings so you can DIY and pay for it later
- RIF OS: Now you can create human-readable bitcoin domains with RSK
- Cryptocurrency markets slide to dramatic 2018 lows. Why?
- How Australians are shopping during Black Friday 2018
Picture: Channel 9