How do Australians recharge their prepaid mobiles?
If you use a prepaid mobile plan, you're more likely to recharge your credit at a supermarket than online.
More than a quarter (26%) of regular prepaid mobile users top up their account at a supermarket, according to research by Roy Morgan. The second-most popular option was online, which accounted for 18%.Those figures vary once you start considering individual providers, however. Customers of amaysim and Boost are five times more likely to use auto-recharge (which is the default option for those plans). A huge 34% of ALDImobile users recharge via an app, which perhaps suggests that no-one wants to queue in a store to top up.
Plans which ask you to auto-recharge generally have much more generous data allowances than those which require you to add credit whenever it runs low. You can also potentially score rewards points if you recharge using a suitable credit card, so it's worth weighing up those factors before you just buy another voucher at the supermarket.
The survey covered 4756 Australians aged 14 or more who used a prepaid mobile service for their main mobile phone.
Picture: Len Matthews, licensed under Creative Commons Attribution-NonCommercial-ShareAlike 2.0 Generic (image cropped)