Home loan banks and providers market share in 2016

The big four banks have clawed back market share, but looking outside the majors could have serious benefits.

banks

The Reserve Bank has dealt two cash rate reductions in 2016 that saw the major banks withhold portions of the cut. Non-major lenders were potentially set to benefit, with the opportunity to cast themselves in contrast to the majors. But figures from Australian Finance Group (AFG) show major bank market share actually rose over the year. Nevertheless, for those borrowers bold enough to look outside the big four, big savings could be in store.

Number talk

In August 2016, the market share of the major banks and their subsidiaries was 72.2%. The figure was little changed from the previous year, when major bank market share sat at 72.8%. While the majors saw some brief dips that took their share of the home loan market as low as 66.5%, two cash rate cuts seem to have done little to erode their market power.

Where the non-majors are winning

The big four account for a significant majority of the Australian home loan market, but that doesn't mean they're winning every battle.

Figures from AFG show non-majors have increased their share of the refinancing market, from 31% to 36% over the June quarter. August's cash rate cut may not have eaten into big four banks' total overall market share, but it did spur borrowers to look for a better deal outside the majors.

If the top four banks continue to offer higher rates in comparison to their competitors, this downward trend could continue. With borrowers becoming more tech savvy and turning online to compare their alternatives, the dent in the big four’s refinancing market share could grow even more.

What this means for borrowers in 2016

This seemingly small refinancing shift is a sign of a home loan market bracing for increased competition, which is definitely good from a borrower’s point of view. If this pattern continues it could well translate into increased opportunities for borrowers taking out owner-occupied loans and investment home loans alike.

Borrowers now have the option to turn to websites like finder.com.au to compare offerings from most home loan providers in the country, regardless of whether they’re looking for a new loan or keen to switch from their existing home loan.

How comparing can help

An increasing number of Australians are turning to finder.com.au to compare loan offerings from multiple lenders because such comparisons tends to yield good results. The average standard variable rate in November 2016 of the top four banks stands at 5.25%. During the same period, the average standard variable rate amongst all lenders was just 4.73%

With more and more borrowers comparing their home loan options online, this is certainly going to put more pressure on the nation’s leading banks. Online comparisons are easy to do and for borrowers, can often result in lower rates and a much better home loan deal.

Comparison of Home Loans

Rates last updated June 28th, 2017
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Interest Rate (p.a.) Comp Rate^ (p.a.) Application Fee Ongoing Fees Max LVR Monthly Payment
NAB Choice Package Home Loan - 2 Year Fixed (Owner Occupier P&I) First Home Buyer Special
A special rate for first home buyers buying residential property and borrowing over $150K. 350K NAB Rewards Points offer available. Terms and conditions apply.
3.69% 4.92% $0 $395 p.a. 95% Go to site More info
Greater Bank Ultimate Home Loan - Discounted 1 Year Fixed LVR ≤85% ($150K+ Owner Occupier)
Discount off an already competitive interest rate for loans over $150k. NSW, QLD and ACT residents only.
3.59% 4.48% $0 $375 p.a. 85% Go to site More info
3.69% 3.72% $0 $0 p.a. 80% Go to site More info
Newcastle Permanent Building Society Fixed Rate Home Loan - 2 Year Fixed (Owner Occupier Special Rate, P&I)
A limited time 2 year fixed rate for owner occupiers. Conditions apply.
3.84% 4.86% $0 $0 p.a. 95% Go to site More info
loans.com.au Essentials - Variable (Owner Occupier, P&I)
A low-interest rate loan suited for purchases and refinances with no application or ongoing fees.
3.64% 3.66% $0 $0 p.a. 80% Go to site More info
Mortgage House Advantage Home Loan 80 - Special Owner Occupier
A low interest rate home loan that allows borrowers to borrow up to 80% of the property value.
3.73% 3.88% $0 $10 monthly ($120 p.a.) 80% Go to site More info
Greater Bank Great Rate Discount Variable with Family Pledge Home Loan - Up to 110% LVR
Discounted rate available with family pledge loans. Family pledge loans require no LMI and no deposit. NSW, Qld and ACT only.
3.89% 3.89% $0 $0 p.a. 110% Go to site More info
3.74% 3.74% $0 $0 p.a. 80% Go to site More info
Finsure Home Loan Deal
Enjoy a low variable rate with $0 application fee.
3.69% 4.03% $0 $299 p.a. 80% Enquire now More info

Marc Terrano

A passionate publisher who loves to tell a story. Learning and teaching personal finance is his main lot at finder.com.au. Talk to him to find out more about home loans.

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Bank of Queensland Fixed Rate Home Loan - 3 Year Fixed Rate Discount Rate $150k+ <80% LVR (Owner Occupier, P&I)

Special offer for new lending of $150k or more & under 80% LVR, this offer has been extended.

Bank Australia Basic Home Loan - Variable (Owner Occupier)

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NAB Choice Package Home Loan - 2 Year Fixed (Owner Occupier P&I)

A fixed rate package loan with flexible repayments options. 350K NAB Rewards Points offer available. Terms and conditions apply.

Greater Bank Ultimate Home Loan - Discounted 1 Year Fixed LVR ≤85% ($150K+ Owner Occupier)

Discount off an already competitive interest rate for loans over $150k. NSW, QLD and ACT residents only.

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