Holden Torana sells for astonishing price
The very first Holden Torana A9X has sold for $365,000.
If you’ve got a four-door Holden Torana in your shed gathering dust, run out and check the serial number – it might be worth a lot more than you think!
Over the weekend, the first-ever production four-door Holden Torana SLR 5000 A9X sold for a staggering $365,000! Lloyds Classic Car Auctions on the Gold Coast organised the sale with the final value becoming a new Australian record, almost double the previous record for a Holden.
Lloyd’s Lead Auctioneer, Bill Freeman, said the news is exciting for both the owner and investors.
“The highest price at auction for a four-door A9X Torana was $165,000, so we’ve more than doubled the previous record, which is very exciting for the owner and for Torana investors around Australia,” Freeman said.
Growing interest in classic Holdens
Freeman pointed to a growing interest in the Torana A9X.
“This sale shows the buyer interest in the Torana A9X market is continuing to grow, which is great news for Holden classic car owners everywhere.”
The sale gathered huge amounts of interest after an auction house video went viral with 1.5 million views.
What happened at the auction?
The owner’s mother drove the car into the auction house. Clearly, this car holds a lot of sentimental value as it was her son’s pride and joy, and he passed away tragically last year.
Bidding then commences, with an opening bid of $320,000! Shortly after a bidding war starts, the price quickly rising to $340,000. A phone bid for $355,000 comes in. After some more sales patter, the auction ends with a bid of $365,000.
It’s an amazing story and thrilling to watch!
Why is this Holden so special?
Holden developed the A9X Torana to try and stop Ford continuing domination of the Australian Touring Car Championship. By the end of the 1978 racing season, the car took first in the championship at the hands of Peter Brock. Only 500 models were ever made.
Watching the auction video, you'll see this 40-year old car is literally like new! This Torana also has an interesting history.
Previously, GM Holden used it as a press car for automotive journalists to test. The car has all the paperwork to prove its authenticity and use within the company.
The winning bidder also received a series of photos taken on an official press day at Melbourne’s Calder Park Raceway. It's unusual for a car this old to have such a full and complete history including photographs.