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Hisense enters the OLED market with its first OLED TV



Hisense's existing ULED TVs will also see a swath of upgrades later this year.

Following on the heels of TCL, Panasonic and LG, Hisense has used the stage of CES 2018 to unveil its latest advancements in TV technology.

After focusing purely on the ULED market for some time now, Hisense has announced that it will be throwing its hat into the popular OLED ring with its latest TV, simply titled the Hisense OLED TV.

"In 2017, we experienced the strongest demand ever in the Australian market for our premium ULED 4K products," said Andre Iannuzzi, Head of Marketing at Hisense Australia. "We’re thrilled to complement our already successful ULED range by providing Australian customers with even greater choice in the Hisense premium range – the Hisense OLED TV."

While details on the new OLED are slim, Hisense also announced a raft of improvements for its 2018 ULED TVs. Select models will boast 1000-zone local dimming, a technology that divides an LCD panel into 1000 separate areas that can be dimmed independently of each other. Hisense claims this will improve the contrast range, as well as enhance the detail of shadows.

Hisense's entire 2018 TV range will also come packed with an upgraded version of the Hisense Smart TV platform, with faster load times, more-responsive channel switching and a new mobile app for using your iOS or Android phone as a remote.

More information on the Hisense OLED TV is due in the first half of 2018.

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