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Instagram made me buy it: Growth Bomb Blonde Toning Hair Growth Shampoo & Conditioner


Collage of Growth Bomb blonde toning hair products and Sally McMullen holding the products.

PSA for blondies: You need to try this affordable purple shampoo and conditioner.

Anyone who has gone through the arduous journey of dying their hair blonde knows that half the battle is finding a solid purple shampoo. I've seen rave reviews about Growth Bomb's Hair Growth Serum all over Instagram, so I was very intrigued when it launched a range of purple hair products that not only tone but boost hair growth.

The Growth Bomb products contain an ingredient called yerba maté, which apparently promotes cell activity, supports cell growth and even increases the density of hair. It's also formulated with blue-violet pigments to help tone down any brassiness.

For full transparency, Growth Bomb gifted us both products to try with no obligation to review or post. Now let's get into the review.

Buy Growth Bomb Blonde Toning Hair products

About the brand

Growth Bomb is an Australian hair care brand that focuses on scalp health and hair growth at an affordable price point. The brand was founded by Aussie entrepreneurs Blair James (who is also the founder of Bondi Sands btw) and Hamish Buckley in October 2020. Since then, it has released 8 products and garnered a bit of a cult following. The products range between $19.99 and $34.99, most of which you can shop at Chemist Warehouse and Priceline.

The review

Growth Bomb Blonde Toning Hair Growth Shampoo & Conditioner ($27.99 each)

I'm naturally brunette and have dyed blonde balayage, so a solid purple shampoo is an absolute must in my hair care routine. This is especially true after having my balayage recently touched up after 4 months of lockdown and more than 6 months between hair appointments. Yep, it was grim.

I've been using both the Blonde Toning Hair Growth Shampoo and Conditioner to wash my hair 2–3 times a week for the last 3 weeks. My first impression is that both the shampoo and conditioner feel and smell beautiful. I usually find purple shampoo and conditioners to be quite drying, so I usually pair one of each with a regular shampoo or conditioner. However, I didn't have to do that with the Growth Bomb purple shampoo products and my hair felt silky and hydrated compared to other purple hair products.

I was impressed with the final result too. The products toned down the brassiness in my hair without leaving it looking purple, grey or dull like other toning products. Instead, my hair looked (and felt) healthy, silky and most importantly, blonde.

The final verdict

The Growth Bomb products promise stronger hair growth after 6 weeks, but I've only been using them for 2 so I haven't seen too much of a difference in that department. So I will be updating this review in around month with the results.

In the meantime, I can vouch that the Growth Bomb Blonde Toning products work beautifully to wash and tone your hair. I have used pricier purple hair products in the past that haven't produced the same results. Would I repurchase these? Ab-so-lutely.

Where to buy

You can shop most of the Growth Bomb range at Priceline and Chemist Warehouse, but you can currently pick up the purple range on the Growth Bomb website.

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