Review: What we really think of the Go-To Zincredible moisturiser

This product crashed the website and sold 8,000 units on launch day.

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I love Zoe Foster-Blake. Her book got me through my break up and her new skincare line got me through my breakouts.

Go-To launched the Zincredible moisturiser in 2018 and it's no secret that it was a hit. It sold 2,000 units in the first hour – that's 33 units a minute – and had a wait list that was simply off the charts once it inevitably sold out.

So when this product found its way onto my desk I was incredibly intrigued to give it a go. I'll be honest, I only started caring about SPF in skincare and makeup after I realised just how damaging the sun was (seriously, research that stuff, it's scary). Given how crazy everyone went about this product I was keen to see what the hype was about.

Product summary

Basically, Zincredible is a daily moisturiser with antioxidants and broad-spectrum mineral SPF 15. The brand states that this product is a "deeply hydrating daily defender for every skin, every day. It's safe for all skin types, doubles as a primer, and gives a glorious, you-but-healthier, glow". I personally have incredibly dry and sensitive skin so if anyone was to give this product a run for its money it was my genes.

On top of all that:

  • It's a zinc oxide broad spectrum physical sunscreen with no chemical UV filters, silicones, sulfates, parabens or synthetics.
  • It is a physical sunscreen that bounces the rays off your skin and back into the environment rather than destroy the rays.
  • Doesn't smell like harsh sunscreen but rather has a refreshing citrusy scent.

Wear test

As soon as you apply the product onto your skin, you feel like your skin just received a big drink of water. It's incredibly light and clean feeling rather than a thick texture like some sunscreens can feel like. This is due to the fact that it's SPF 15 and not SPF 50 which would definitely create a thicker consistency. Even though some shoppers complained that it wasn't SPF 50, the brand explained that SPF 15 is more than enough protection for the "everyday woman" on the "average day".

The product layered well and worked beautifully as a primer to my Beauty Blender Bounce foundation. Most importantly, I experienced no sticky or slimy feeling using the Zincredible moisturiser. I needed around three pumps for my whole face and decolletage so small amounts work for seriously dry skin and is a super simple application method.

I really hate the idea of putting thick sunscreen on my face and I'm pretty sure it would make my skin try to murder me in my sleep. Zincredible isn't slimy or white. It is perfect for all skin types (including oily) and won't change the colour or texture of your foundation when you apply.

I'm not even at the best part yet. After going off medication that was meant to keep my skin clear, I started experiencing a few bumps and lumps of dreaded acne again. I kid you not, after one week of using this product I have clear skin. Let the gravity of that sink in for a moment.

The final verdict:


  • Lightweight and comfortable formula.
  • Clear skin saviour and incredibly hydrating.
  • Compact packaging ideal for travel.
  • Protects your precious skin from the mean angry sun.
  • It's launching in MECCA in April.
  • The brand offers a 30-day money back guarantee.


  • $45 for a moisturiser is on the pricy side of things.
  • This is only SPF15 for those who like SPF50.
  • Is a physical sunscreen (bounces sun rays off skin) rather than a chemical sunscreen (destroys sun rays). For the difference between physical vs chemical sunscreen click here.

It took four years to create and perfect the formula of Zincredible and after using this product, you can definitely tell. It does have a bit of an expensive price tag attached to it but I feel like I've gotten more out of the product than what I spent on it.

What does it cost?

The Zincredible moisturiser costs $45. This can feel a little expensive in terms of a one-off spend but personally, I'd happily pay the price after trying the product out myself. A little amount goes a long way and my breakouts practically disappeared and for me, that shows a lot more bang for your buck.

Where can you buy it?

At this point in time, the only place you can purchase the Go-To skincare range and Zincredible moisturiser is direct from the Go-To website. However, in April the line will be launching instore and online at MECCA.

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