Go-To Skin’s newest product promises hydrated, firmer and more radiant skin

Posted: 2 May 2022 12:00 pm
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With 4 hyaluronic acids, this serum will have you glowing in no time.

Go-To Skin is a household name in the skincare world. Founded by Zoë Foster-Blake, the brand launched in 2014 and now has 23 individual products that range from $9 to $78.

The newest addition to the range is the Much Plumper Skin Serum. It retails for $48 for 30mL.

The Much Plumper Skin Serum is a hydrating serum that contains 4 different hyaluronic acids to achieve firmer, hydrated and more radiant skin. If you're unfamiliar with hyaluronic acid, it is a hero skin ingredient that works to attract moisture to the skin but also helps fight the signs of ageing by minimising the appearance of fine lines and wrinkles.

"In my earliest days as a beauty editor, I learned that genuine, lasting skin hydration comes from using a hydrating serum, not moisturiser. Our ingredients are proven and our sensory is best in class; this calming lightweight serum is perfect for skincare novices and pros alike," says Go-To founder, Zoë Foster-Blake.

The Formula: Ingredient spotlight breakdown from Go-To

Hyaluronic acid – An effective humectant that draws water into the skin and helps balance hydration levels

Peptides – Promote firmness, elasticity and reduce the depth of fine lines and wrinkles

Provitamin B5 – A gentle humectant helps to soothe and hydrate skin

Aloe vera juice – A nourishing skin-soother that reduces flaking and restores suppleness to the skin

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When to use it in your skin routine

AM routine

Use the Much Plumper Skin after your cleansers and toners and before your face oils, creams, SPF and makeup.

PM routine

Use the serum after your cleansers, exfoliants and toners.


When and where can you get your hands on the Go-To Much Plumper Skin Serum?

Good news! The Much Plumper Skin Serum dropped today and is available to purchase now. You can shop the entire Go-To range and this product direct from the brand's website or at your local MECCA.

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