There’s a fidget spinner lip balm and it’s coming to Sephora

Mia Steiber 13 July 2017 NEWS

Fidget spinner lip gloss - 738

Admit it, you want this in your life.

In case you missed it, last month BuzzFeed (in conjunction with Taste Beauty) announced that it had created a fidget spinner with lipglosses built into it.

And now there are plans for the fidget spinner, which has been named the Glamspin, to be sold at Sephora. As of 2 August, the Glamspin will be stocked on the shelves of the international beauty giant.

The Glamspin works exactly like a normal fidget spinner, spinning when you hold it in the middle and flick the arms. But the Glamspin also has little pots of lipgloss at the end of each of the three arms. The flavours are Peach Whirl, Grape Twist and Strawberry Cyclone. According to BuzzFeed, each of the glosses are gluten-free and cruelty-free.

The beauty device was conceived by BuzzFeed Product Labs, which aims to target millennial and gen Z customers by creating "buzzy" products based on social and viral behaviours.

Head of BuzzFeed Product Labs Ben Kaufman told WWD: “BuzzFeed is a publication that leverages social media in a huge way, so we launched the product very simply by putting a video online. [The video] immediately started driving sales and then the whole thing kind of spiralled from there.”

There's no word as to whether the Glamspin will appear in Sephora globally. At this stage, it's just the US site. Head to Sephora Australia to check in, or you can buy the Glamspin direct from the Glamspin website.

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