Give the gift of pizza this Christmas

Peter Terlato 8 November 2016

Domino's InstaGift

Domino's Pizza has your next Secret Santa gift covered ...in meat and cheese.

Scouring the net in search of unique and interesting Secret Santa presents? Have no idea what to buy that annoying uncle who shows up once a year for Christmas lunch? Domino's Pizza may be the (slightly odd) answer.

After surveying more than 6,000 Australians on their favourite and least favourite gifts, Domino's found Aussies were hungry for pizza delivery and food-related vouchers.

When asked their favourite Secret Santa gift, most respondents preferred "something nice you wouldn't buy for yourself" (41%), "vouchers/gift cards" (34%) or "something personal/handmade" (17%).

Australians most desirable housewarming gifts were "pizza delivery" (40%) and "home décor" (38%), while "food vouchers" (45%) were the most-preferred type of gift cards.

Take note, the worst presents to receive were "something obviously re-gifted" (43%), "something you already had" (29%) and the obligatory "socks & jocks" (14%).

Favourite and least favourite gifts:

Favourite secret Santa gift
Something nice you wouldn’t buy for yourself41%
Vouchers/gift cards34%
Something personal/handmade17%
Favourite housewarming gift
Home décor38%
Artwork13%
Pizza delivery40%
Favourite type of voucher to receive
Lifestyle/experience24%
Fashion/beauty23%
Food-related45%
Worst gift to receive
Socks & jocks14%
Something you already had29%
Something obviously regifted43%

Inspired by the responses, Domino's Australia launched a personalised voucher concept, InstaGift.

These digital gift cards can be used to buy any products on Domino’s extensive food and drinks menu. The entire process, from purchase to redemption, is all online.

InstaGifts can be for any amount - from $10 to $1,000 - and can be gifted anonymously or be personalised, depending on the occasion.

Large corporate clients can purchase InstaGifts in bulk at a discounted rate.

Last month, Domino's introduced 21 new ingredients across its range, adding new pizza creations, more sides and different desserts.

This isn't the first time Domino's has leveraged technology to improve its offering. Earlier this year, we researched five weird ways Domino’s uses technology to enhance pizza delivery.

Picture: Shutterstock

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