Gfinity and Hoyts to transform cinemas into esports arenas
The Hoyts Entertainment Quarter in Moore Park will be the first to receive the arena treatment.
Last year, the UK mob Gfinity esports expanded to Australia to create the "Big Bash of esports". This kicked off the Challenger Series, a two-month competitive tournament with a $15,000 prize pool each month. Now, the aspirational esports organisation is courting Australia's massive chain of cinemas, Hoyts, for a partnership that will see multiple existing cinemas transformed into esports arenas.
The rollout will start with Hoyts' Moore Park location in April of this year. The dedicated arena will be decked out with the up to scratch gaming gear and a broadcast and production suite.
Hoyts Entertainment Quarter is an incredibly popular venue and the first place international celebs go to wipe their feet on the big red doormat but Hoyts' CEO Damian Keogh says the choice was made due to the area's" history as a sporting precinct" and that the flagship location was a "natural fit for a dedicated esports arena".
The arena will open its doors when the Gfinity/Alienware Elite Series kicks off in Q2 2018 (April).
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