Gfinity Esports Australia announces Alienware as presenting partner in 2018

Posted: 9 January 2018 2:30 pm

Gfinity elite series

Alienware joins forces with Gfinity to bring a new level of professionalism to Australian esports.

Alienware, a subsidiary of Dell, has been announced as the presenting partner for Australia’s Gfinity Elite Series in 2018. The new esports tournament supported by Alienware will launch in March 2018. This investment represents one of the largest commercial partnerships in Australian esports history.

Gfinity entered the market due to the increasing popularity of electronic sports, which gained momentum in Australia in 2017. This Australia-based esports company set out to bring a uniquely structured level of competition to the esports scene, with a focus on Counter Strike: Global Offensive, Rocket League and Street Fighter V. The Elite Series tournament will host all of these games and boasts one of the biggest prize pools in the history of Australian esports, with AUD$450,000 on the line.

Alienware is set to be both the official broadcasting partner and the official hardware partner in the PC hardware category (for games played on PC, of course). Covering engagement and visibility will also fall to Alienware, which will be broadcasting across various platforms and advertising for Gfinity Australia.

The incoming CEO of Gfinity Australia Dominic Remond commented on the new partnership today:

“We are delighted to welcome Alienware on board as our presenting partner sponsor for the inaugural Gfinity Elite Series. As passionate supporters of the gaming community, their brand and products are a perfect fit for our ambition to create Australia’s first city-based professional esports league.

Esports is a highly sought-after space, and this partnership is a demonstration of the great commercial potential brands can see in Gfinity Australia’s Elite Series. We’re thrilled that Alienware has jumped at the opportunity to help bring a new wave of esports into Australia. It will enable them to further connect with a valuable, tech-savvy, younger audience.”

Dell seems to be equally pleased with the partnership, with Ben Jackson the ANZ general manager for Consumer and Small Business commenting:

“The Alienware brand is synonymous with high-performance gaming globally and we’re thrilled to be the presenting partner of the Gfinity Elite Series for 2018. Alienware has long recognised the importance of esports for the Australian gaming community and as the gaming scene has continued to thrive, we have been looking for the right partner to help bring esports to the forefront here.

We want to elevate and further legitimise the sport and see how far we can take it in Australia to bring it on par with other world-leading esports communities. Alienware is committed to delivering the best hardware for gamers of all levels so that they have the most immersive gaming experience possible. It is a great way for us to build on our community as this exciting new league launches in Australia.”

The Gfinity Australia Challenger Series, presented by Alienware, started on 7 January and will be followed by the Elite Series in March. For more information on the Elite Series and esports head over to our esports hub.

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