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General Motors launches car-sharing platform Maven Gig


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Rideshare drivers in Sydney and Melbourne can now access a range of Holden vehicles.

General Motors has today announced the launch of its car-sharing platform Maven Gig. The platform is currently available to drivers in Sydney and Melbourne and gives any "ride-hailing" drivers, such as UberX and UberEats drivers, access to Holden vehicles for a weekly rate.

General manager of Maven Australia, Matthew Rattray-Wood, said the service aims to offer features to fit members' specific needs.

"We offer drivers the peace of mind of unlimited kilometres, service and maintenance, insurance and roadside assist with the latest technology in some of Holden’s top of the range vehicles,” he said.

Costs start from $215 per week and drivers have access to a Holden Astra, Trax or Captiva.

Maven Gig follows on from the successful introduction of a previous program, Maven Campus, which had been running since 2016 at GM Holden Headquarters in Port Melbourne. Maven Campus aimed to test car-sharing technology, member usage and behaviours.

Rattray-Wood says GM has "hit the sweet spot" with the Gig and Campus programs and that this is just the start for the company.

"GM Holden is always looking for ways to evolve and respond to the changing needs of the Australian market. We’re excited to unveil the latest innovative form of mobility services direct from our parent company, General Motors, in the US. Maven is building a platform for the future of mobility for people and for business, tapping into the fast-growing sharing economy."

While GM's platform has only officially been announced today, there are already 250 Maven Gig cars on the road and more than 350 members. The company is also looking at expanding the platform to other cities as well as to the wider public.

The platform joins a growing market of rideshare rentals in Australia with players such as Splend, Stride and UCAR already making their mark.

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Picture: Shutterstock

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