Gemini’s cryptocurrency ad blitz proves divisive

Posted: 8 January 2019 6:08 pm

Despite a lot of movement, bitcoin and regulation are still ideologically oil and water.

  • The Winklevoss twins are touting Gemini's regulatory-friendliness in a major advertising blitz
  • It's still difficult to identify the practical effects of regulatory-friendliness on how an exchange operates day-to-day
  • Blowback may highlight the still-tenuous state of relationships between bitcoin enthusiasts and regulators

Cryptocurrency needs regulation.

That's the sentiment at the heart of the Winklevoss twins' Gemini cryptocurrency exchange's latest advertising blitz on the streets of New York, although it was phrased as "crypto needs rules"...

...and "revolutions need rules."

So, it concludes, Gemini is "the regulated cryptocurrency exchange."

For practical purposes

Of course, every cryptocurrency exchange still operating in the United States is regulated, so it might not be the most literally meaningful tagline imaginable. But in accompanying material, the Winklevoss twins explained what it was all about and what they couldn't legibly fit on the side of a bus.

In particular, it might highlight the different scopes of regulation and the willing uptake of different regulatory standards that exist across cryptocurrency exchanges in the United States.

For example, the Winklevoss twins noted that Gemini has adopted a set of marketplace conduct rules modelled off the Cboe futures exchange rule book and has worked with NASDAQ to implement the mainstream exchange's marketplace surveillance technology. Gemini has also proposed the establishment of a marketplace self-regulating crypto organisation, the Virtual Commodity Association – a move that was broadly supported by some high-up regulators in the US.

"This is just the beginning as we plan to continue to engage and work with regulators across the country on both the state and federal level," Tyler Winklevoss wrote. The principle overall is to ask for permission, not forgiveness.

Effects of the cause

But how does a focus on regulation and compliance functionally impact the goings-on of the Gemini exchange relative to other exchanges?

It's difficult to lay this out with complete accuracy given the general opacity of the industry and the lack of comprehensive research to date, but one of the most telling dives into the issue so far might be the New York Attorney General's Virtual Markets Integrity Initiative. It was a survey of crypto exchanges operating in New York and is likely to be one of the clearest ways of comparing different high-regulation cryptocurrency exchanges next to each other.

On the whole, it does suggest that Gemini is walking the talk to a large extent. The report gives a nod to Gemini's acceptance of NASDAQ market surveillance systems but also acknowledges that other exchanges are doing the same thing.

It also gives Gemini a mention for its policy of requiring employees to regularly disclose their crypto trading activity, but notes that Bittrex still goes further by restricting employee trading to a two-day window each quarter.

In a nutshell, it might suggest that the majority of exchanges – at least those operating in New York – are voluntarily operating to a high regulatory standard. Although the report wasn't without criticism and did mangle some of its findings.

That there might functionally be little difference in compliance-happiness between the top exchanges may give weight to some criticisms of Gemini's ad campaign.

Tough crowd

Many of the more crypto-rebellious took special umbrage to the campaign – although perhaps anarchists are by definition tough to please.

"Crypto has lots of rules already. Crypto IS rules. These rules are stronger than any political inscriptions; they are objective, open and knowable to all parties, they transcend borders, and they are enforced by mathematics," ShapeShift CEO Erik Voorhees argued. Many others agreed with the sentiment.

It's an ongoing debate, but on the whole it seems inevitable that cryptocurrency will be subject to regulations. The Financial Action Task Force and many other regulatory bodies have said as much, so the big question might be what form it will take.

The other big question is probably the extent to which cryptocurrency can functionally be regulated. As a decentralised technology, it's naturally much more difficult to crack down on than centralised systems, and to a certain extent, it's not possible to prevent misbehaviour in the space.

In the long run, the key might be smart regulation that the industry can willingly adopt because it's helpful and because it adds value to the space. In that respect, it's probably a good thing for industry bodies to look at taking an active role in the developments.

On the other hand, it's typically more entertaining to follow the more resistant industry figures including Erik Voorhees and whoever pens Kraken's official statements.

Disclaimer: This information should not be interpreted as an endorsement of cryptocurrency or any specific provider, service or offering. It is not a recommendation to trade. Cryptocurrencies are speculative, complex and involve significant risks – they are highly volatile and sensitive to secondary activity. Performance is unpredictable and past performance is no guarantee of future performance. Consider your own circumstances, and obtain your own advice, before relying on this information. You should also verify the nature of any product or service (including its legal status and relevant regulatory requirements) and consult the relevant Regulators' websites before making any decision. Finder, or the author, may have holdings in the cryptocurrencies discussed.

Crypto explained

Latest cryptocurrency news

Picture: Shutterstock

Get into cryptocurrency

Ask an Expert

You are about to post a question on

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Finder only provides general advice and factual information, so consider your own circumstances, or seek advice before you decide to act on our content. By submitting a question, you're accepting our Terms of Use, Disclaimer & Privacy Policy and Privacy & Cookies Policy.
Go to site