Dress in plastic with Gant’s new environmentally-conscious range
If you're all about minimising waste, you're going to want to see this.
When a piece of plastic washes ashore your first instinct probably isn't to adhere it to your clothes and wear it around as a statement. But that doesn't mean you can't still wear that kind of plastic waste in a positive, environmentally-conscious way.
Pro-sustainability label, Gant, is taking strides to ensure that the plastic is getting collected, thanks to a partnership with Sequel that saw the debut of a new line of products featuring upcycled plastic.
It arrives as part of Gant's Beacons Project initiative, with a greater focus on sustainability and ethical fashion.
By spinning the plastic into a special type of yarn, Gant is able to produce soft, cotton-like shirts that feel comfortable and have a tangible effect on reducing ocean waste.
Available online, the website currently only ships to US addresses, but that doesn't mean you can't get it. By using a freight forwarding service like MyUS or Shopmate, you can simulate a US address and have the package forwarded directly to your door.
The Gant website states the Beacons Project focus as follows: "We’re partnering with fishermen in the Mediterranean to remove some of the 165 million tons of plastic floating in our oceans, and upcycle it into the yarn for our shirts. Because even though we’re just one company we’ll never stop learning how we can make a difference."
Gant isn't alone in dedicating resources to ocean conservation, with brands like Adidas and G-Star Raw also integrating recycled plastics and materials into their garments. It's a positive move in the fight against pollution, and hopefully will encourage more brands to take up the mantle by incorporating sustainable practices.
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