Gallery: Microsoft Sydney Store
Microsoft's first flagship store outside the US is set to open to Australian customers on 12 November. Here's what's inside.
Microsoft uses its business-centric Surface Hub product to entice customers from the front Pitt Street entrance.
Enter from the Westfield side of the store, and you'll instead be met by a bevy of Xbox One products.
Video screens are everywhere throughout both levels of the store. There are more than 178 in-store display panels over two levels.
Microsoft will feature third party devices (running Windows, naturally), with Dell (and subsidiary Alienware) the most prominently displayed.
Microsoft will fix software problems and help diagnose hardware ones for Windows PCs on an appointment or drop-in basis.
The upstairs Answer Desk awaits customers.
One oddity: Microsoft isn't displaying the full range of its peripherals for Windows devices instore. We asked, and Microsoft officially won't price match other stores, except their own online store.
The Surface Book and Surface Pro 4 are front and centre of the store, making their Australian debuts on the same day the store opens.
The upstairs Microsoft "Community Theatre", for indepth training and demonstration sessions.
The presence of Beats headphones means that there's at least one Apple product for sale in the Microsoft Store.
The store also allows Microsoft to show off the range of Lumia phones, including new and upcoming models.
Can't have a flagship store without a big company logo.
Or a big glass staircase.
The only product exclusive to the Microsoft Store at launch will be the Microsoft Band 2. If you want one, you've got to head into the store (for now).
The Microsoft Band 2 close up.