Galaxy S7 takes top spot from Apple in Australian smartphone sales

Alex Kidman 14 July 2016

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Samsung’s flagship phone is outselling Apple’s iPhone 6s, according to new figures.

In the Australian smartphone market, there’s Apple, Samsung and then everyone else bickering over the remains. Since smartphones really exploded as a popular category, Apple has enjoyed the status of being the biggest-selling smartphone brand by individual phone, with the iPhone 6s as the most recent king of the hill.

It’s time for a new coronation, however, with figures from Kantar Worldpanel suggesting that Samsung’s Galaxy S7 and Galaxy S7 Edge smartphone family has unseated the iPhone 6s, accounting for 14% of all phones sold. Samsung’s resurgence gives it 39.3% of the total smartphone market locally all by itself, with Sony sitting on 3.2%, LG on 2.5% and other brands, listed as Huawei, Telstra, Alcatel and ZTE accounting for 16.3%.

For operating systems, Kantar’s figures suggest Android represents 64.4%, up from 56.2% for the same time last year. iOS sits in second place at 32.5% down from 35.9%while Windows Phone continues its slide downwards with a scant 2.6% of the market, down from 7.6% and a further erosion of 0.2% since the mid-year figures.

Australian Smartphone Market Share3 months to May 20153 months to May 2016% change
Android56.2%64.4%8.2%
iOS35.9%32.5%-3.4%
Windows6.3%2.6%-3.7%
Other1.6%0.6%-1.0%

Not every manufacturer is happy with Kantar’s figures, however, with Alcatel Australia stating that its own shipping figures suggest it sits alone in the third spot locally by volume.

Alcatel Australia MD Sam Skontos released a statement decrying Kantar’s figures, stating that "we appreciate the role of Kantar data as broad market research, however we do not feel that their methodology means this can be extrapolated to provide a true reflection of market share in Australia. On the contrary, we know from our own sales data that this is simply not the case."

Image: Shutterstock

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