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Is your frequent flyer store worth it? See for yourself

Information verified correct on December 9th, 2016

How to get the most value when redeeming your reward points at the frequent flyer store.

Frequent flyer programs are no longer just a way to score a flight, with airline providers letting you redeem your frequent flyer points for a number of items you can use at home. From fashion to fishing, if using your points towards a flight is not your thing, check your frequent flyer store for different ways to use your points. Read on for our comprehensive guide to Australia's major frequent flyer store options.


How do frequent flyer stores work?

Are you a first time shopper at your frequent flyer store? Here’s some information on how the process works.

  • Earning points. No doubt you’re familiar with the concept of airline loyalty rewards. For every dollar you spend with an airline, or co-branded frequent flyer credit card, you get points in return. Just how many points you get depends on a few things, with the number of frequent flyer points varying depending on what, where and how you make the purchase. For instance, using a Qantas Frequent Flyer credit card to buy a flight with Qantas will earn you more Qantas Points compared to using the same frequent flyer credit card to do your weekly grocery shop.
  • Redeeming points. Once you’ve accrued enough points, you can redeem your frequent flyer points for both flight and non-flight rewards. You can redeem your points for flight rewards, like a Sydney to Melbourne flight, by visiting the relevant website of the frequent flyer program. However, non-flight rewards, like electronics and fashion, may need to be redeemed through a specific section of the frequent flyer program’s website, usually the frequent flyer online store.
  • Points plus Pay. If you don’t have enough points to get the reward that you want, you can always make use of the points plus pay feature. Redeem points and make up the difference with a monetary contribution.

What frequent flyer programs have an online store?

If non-flight rewards are more your thing, each frequent flyer program has it’s own store. You can redeem your frequent flyer points for electronics; travel related items, like luggage; and home and garden products, like a compact power drill or a sewing machine.

The following airlines have a frequent flyer store.

  • Qantas.
    • The Qantas Store.Earn Qantas Points and redeem points for non-flight rewards through the Qantas Frequent Flyer store.

    Find out all about earning Qantas Points.

  • Virgin.
    • The Velocity Frequent Flyer Rewards Store.Earn Velocity points and redeem Velocity frequent flyer points for flights with Virgin Airlines or redeem your points for non-flight rewards through the Velocity Frequent Flyer Rewards Store.

    Find out more about the Velocity Frequent Flyer Program.

  • Emirates.
    • Emirates Official Store.The Official Store of the Emirates frequent flyer program, you can redeem your Skywards Miles for a number of non-flight rewards. Building upon their reputation of catering to the needs of the affluent traveller, Emirates also have the ‘Emirates High Street’ online store. This is where you can redeem your skywards miles for products like diamond jewellery and designer watches.

    Learn more about earning Skywards Miles.

  • Singapore Airlines.
    • Krisshop.Much like the other frequent flyer stores, Krisshop lets you redeem your Krisflyer Miles for a range of beauty items, electronics and more. Krisflyer also has a partnership with Formula One. Motoring enthusiasts can redeem their points for F1 merchandise, like hats, shirts and shot glasses.

    Singapore Airlines Krisflyer.

  • Malaysia Airlines.
    • Enrich.The Malaysia Airlines Enrich program does not have the same non-flight redemption options are the other frequent flyer programs. You can’t redeem your points for items like jewellery or electronics, but you can use your points to pay for things like excess baggage.

    Find out more about the Malaysia Airlines Enrich Program.


Using a frequent flyer credit card to shop in a frequent flyer store

A frequent flyer card is a credit card that is joined to a frequent flyer program. When you make an eligible purchase on the card, you’re rewarded with frequent flyer points.

Some cards will give you more points per dollar spent when you’re shopping with the airline that’s linked to the credit card. For example, American Express Qantas Ultimate Credit Card account holders get 3.00 Qantas Points per dollar spent on selected Qantas products and services.

Double check with your credit card provider about the points structure. You can find this information on our frequent flyer credit card review and application pages.

Compare Frequent Flyer Credit Cards

Rates last updated December 9th, 2016.

American Express Explorer Credit Card

100,000 bonus points and balance transfer offers have been extended until 30 January 2017.

November 29th, 2016

ANZ Frequent Flyer Platinum

50,000 bonus points offer has been extended, plus a new offer of $0 annual fee for the first year.

November 29th, 2016

ANZ Frequent Flyer

25,000 bonus points extension with $2,500 minimum spend + annual fee waiver for the first year.

November 29th, 2016

View latest updates

Jonathan Choi Jonathan
Bonus Points Rewards Points per $ spent (VISA/MC) Rewards Points per $ spent (AMEX) Annual fee
HSBC Platinum Qantas Credit Card
HSBC Platinum Qantas Credit Card
60,000 bonus points 1 0 $199 p.a. Go to site More info
ANZ Frequent Flyer Black
ANZ Frequent Flyer Black
75,000 bonus points 0.75 1.5 $0 p.a. annual fee for the first year ($425 p.a. thereafter) Go to site More info
American Express Essential Credit Card
American Express Essential Credit Card
1 $0 p.a. Go to site More info
American Express Explorer Credit Card
American Express Explorer Credit Card
100,000 bonus points 2 $395 p.a. Go to site More info
Virgin Australia Velocity Flyer Card - Balance Transfer Offer
Virgin Australia Velocity Flyer Card - Balance Transfer Offer
0.66 0 $64 p.a. annual fee for the first year ($129 p.a. thereafter) Go to site More info

Learn more about frequent flyer credit cards


Getting your points worth, what’s the best way to use your points at a frequent flyer store?

Is the frequent flyer store worth it?

Most of us have flights in mind when we think about frequent flyer rewards. A frequent flyer store gives you more ways to spend your points. Pay attention to exactly how many points you need to redeem a reward through a frequent flyer store. Like dollars, frequent flyer points have value, but unlike dollars, the value of the points changes depending on what you want to redeem. Compare the number of points required to redeem an item through a frequency flyer store against the retail value of the same item.

Have a look at our page on whether frequent flyer credit cards are worth it to figure the value of a frequent flyer point. And use this figure to see whether it’s worth giving up all your hard earned points to get something you may be able to purchase at a better price from a shop.

Gift cards are a good option if you to make sure you get the most for your frequent flyer points redemption. Popular retailers like Myer and JB HiFi have sales where you may be able to grab a bargain, and there are a wide number of products you can purchase with a gift card at a department store like Myer.


What can I get at a frequent flyer store?

As you’d expect, airline and travel related rewards feature prominently in a frequent flyer program’s online store. Frequent flyer online stores are a great place to get your luggage before you take off. But if you’re staying at home, there are a number of useful and desirable items to pick from. Some examples of the redemption options at a frequent flyer store include:

  • Technology. Redeem your frequent flyer points for the latest gadgets including: iPhones and iPads; laptop and desktop computers; and Blu Ray and DVD players.
  • Fashion. Points can be redeemed for the latest accessories, including: cosmetics and fragrances; handbags and wallets; and watches and sunglasses.
  • Gift cards and charity. Points can be redeemed for gift cards from leading retailers, or you can use your points as a charitable donation towards a selected charity.
  • Travel. Get decked out before you take off by using your frequent flyer points to for a new suitcase, for instance. Travel items in frequent flyer stores can include, suitcases and backpacks; travel accessories, like travel toothbrushes; and city guides and travel maps.

This is just a selection of what’s on offer through the different frequent flyer stores, check the online catalogue for a detailed list of all the frequent flyer point redemption options.


Frequent flyers are spoilt for choices to redeem their frequent flyer points. Redeem points for flights, or you redeem points for gift and goods from the frequent flyer store. If you have any questions about how to redeem your frequent flyer points through your frequent flyer program’s online store, ask us a question using the form below.

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2 Responses to Is your frequent flyer store worth it? See for yourself

  1. Default Gravatar
    Robyn | May 2, 2015

    Can Qantas frequent flyer points be redeemed for cash and what is the rate?

    • Staff
      Elizabeth | May 4, 2015

      Hi Robyn,

      Thanks for your question.

      You can’t redeem your Qantas Points directly for cash, but you can redeem them for shopping directly through the Qantas Store or for various gift vouchers.

      I hope this has helped.

      Thanks,

      Elizabeth

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