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Is your frequent flyer store worth it? See for yourself

How to get the most value when redeeming your reward points at the frequent flyer store.

Frequent flyer programs are no longer just a way to score a flight, with airline providers letting you redeem your frequent flyer points for a number of items you can use at home. From fashion to fishing, if using your points towards a flight is not your thing, check your frequent flyer store for different ways to use your points. Read on for our comprehensive guide to Australia's major frequent flyer store options.


How do frequent flyer stores work?

Are you a first time shopper at your frequent flyer store? Here’s some information on how the process works.

  • Earning points. No doubt you’re familiar with the concept of airline loyalty rewards. For every dollar you spend with an airline, or co-branded frequent flyer credit card, you get points in return. Just how many points you get depends on a few things, with the number of frequent flyer points varying depending on what, where and how you make the purchase. For instance, using a Qantas Frequent Flyer credit card to buy a flight with Qantas will earn you more Qantas Points compared to using the same frequent flyer credit card to do your weekly grocery shop.
  • Redeeming points. Once you’ve accrued enough points, you can redeem your frequent flyer points for both flight and non-flight rewards. You can redeem your points for flight rewards, like a Sydney to Melbourne flight, by visiting the relevant website of the frequent flyer program. However, non-flight rewards, like electronics and fashion, may need to be redeemed through a specific section of the frequent flyer program’s website, usually the frequent flyer online store.
  • Points plus Pay. If you don’t have enough points to get the reward that you want, you can always make use of the points plus pay feature. Redeem points and make up the difference with a monetary contribution.

What frequent flyer programs have an online store?

If non-flight rewards are more your thing, each frequent flyer program has it’s own store. You can redeem your frequent flyer points for electronics; travel related items, like luggage; and home and garden products, like a compact power drill or a sewing machine.

The following airlines have a frequent flyer store.

  • Qantas.
    • The Qantas Store.Earn Qantas Points and redeem points for non-flight rewards through the Qantas Frequent Flyer store.

    Find out all about earning Qantas Points.

  • Virgin.
    • The Velocity Frequent Flyer Rewards Store.Earn Velocity points and redeem Velocity frequent flyer points for flights with Virgin Airlines or redeem your points for non-flight rewards through the Velocity Frequent Flyer Rewards Store.

    Find out more about the Velocity Frequent Flyer Program.

  • Emirates.
    • Emirates Official Store.The Official Store of the Emirates frequent flyer program, you can redeem your Skywards Miles for a number of non-flight rewards. Building upon their reputation of catering to the needs of the affluent traveller, Emirates also have the ‘Emirates High Street’ online store. This is where you can redeem your skywards miles for products like diamond jewellery and designer watches.

    Learn more about earning Skywards Miles.

  • Singapore Airlines.
    • Krisshop.Much like the other frequent flyer stores, Krisshop lets you redeem your Krisflyer Miles for a range of beauty items, electronics and more. Krisflyer also has a partnership with Formula One. Motoring enthusiasts can redeem their points for F1 merchandise, like hats, shirts and shot glasses.

    Singapore Airlines Krisflyer.

  • Malaysia Airlines.
    • Enrich.The Malaysia Airlines Enrich program does not have the same non-flight redemption options are the other frequent flyer programs. You can’t redeem your points for items like jewellery or electronics, but you can use your points to pay for things like excess baggage.

    Find out more about the Malaysia Airlines Enrich Program.


Using a frequent flyer credit card to shop in a frequent flyer store

A frequent flyer card is a credit card that is joined to a frequent flyer program. When you make an eligible purchase on the card, you’re rewarded with frequent flyer points.

Some cards will give you more points per dollar spent when you’re shopping with the airline that’s linked to the credit card. For example, Qantas American Express Ultimate Card account holders get 1 Qantas Point per dollar spent on selected Qantas products and services.

Double check with your credit card provider about the points structure. You can find this information on our frequent flyer credit card review and application pages.

Compare Frequent Flyer Credit Cards

Rates last updated October 22nd, 2017
Name Product Bonus Points Rewards Points per $ spent (VISA/MC) Rewards Points per $ spent (AMEX) Purchase rate (p.a.) Annual fee Product Description
Westpac Altitude Black - Altitude Qantas 100k Bonus Points
100,000 bonus points
0.625
1.25
20.24% p.a.
$195 p.a. annual fee for the first year ($395 p.a. thereafter)
Earn 20,000 points on approval and an additional 80,000 bonus Qantas Points when you meet the spend requirement. Ends 26 October 2017.
Citi Platinum Credit Card - 100k Bonus Points
100,000 bonus points
1
20.99% p.a.
$49 p.a. annual fee for the first year ($149 p.a. thereafter)
Earn 100,000 reward Points, take advantage of a long-term balance transfer offer and receive complimentary travel insurance.
Virgin Australia Velocity Flyer Card - Bonus Points Offer
60,000 bonus points
0.66
20.74% p.a.
$64 p.a. annual fee for the first year ($129 p.a. thereafter)
Earn up to 60,000 bonus Velocity Points in the first 3 months on eligible spend and enjoy a discounted annual fee of $64 for the first year.
Citi Rewards Platinum Credit Card
1
20.99% p.a.
$49 p.a. annual fee for the first year ($149 p.a. thereafter)
Earn Reward Points per $1 spent as part of the Citi Rewards Program, plus receive complimentary international travel insurance.
Westpac Altitude Black - 100k Bonus Points
100,000 bonus points
1.25
2.5
20.24% p.a.
$195 p.a. annual fee for the first year ($395 p.a. thereafter)
Earn 20,000 points on approval and an additional 80,000 bonus Altitude Points when you meet the spend requirement. Ends 26 October 2017.
HSBC Platinum Qantas Credit Card
60,000 bonus points
1
19.99% p.a.
$199 p.a.
Receive a complimentary Qantas Frequent Flyer membership and take advantage of complimentary international travel insurance.
ANZ Frequent Flyer Platinum
50,000 bonus points
0.75
19.99% p.a.
$0 p.a. annual fee for the first year ($295 p.a. thereafter)
Earn Qantas Points and take advantage of complimentary international travel insurance and a 24/7 concierge service.
ANZ Frequent Flyer Black
75,000 bonus points
1
19.99% p.a.
$0 p.a. annual fee for the first year ($425 p.a. thereafter)
Collect 75 bonus Status Credits when you meet the spend requirements. Plus, enjoy two complimentary Qantas Club Lounge invitations each year.
Virgin Australia Velocity Flyer Card - Balance Transfer Offer
0.66
20.74% p.a.
$129 p.a.
Earn 3 bonus Velocity Points per $1 for the first 3 months, a first year annual fee refund and a yearly $129 Virgin Australia Gift Voucher.
St.George Amplify Platinum
40,000 bonus points
1
0
19.49% p.a.
$99 p.a.
Earn up to 1 Amplify Rewards Point per $1 spent and receive complimentary overseas travel insurance.
Qantas American Express Discovery Card
1
20.74% p.a.
$0 p.a.
Earn Qantas points that can be redeemed for a one way, return or multi-destination Classic Flight Reward on over 50 partner airlines.
NAB Rewards Signature Card
90,000 bonus points
1.25
19.99% p.a.
$295 p.a.
Take advantage of complimentary travel and purchase insurances, a 24/7 concierge service and up to 44 interest free days.
American Express Velocity Escape Card
1
20.74% p.a.
$0 p.a.
Earn uncapped Velocity points on purchases and redeem for a range of rewards including flights, accommodation, car hire and gift cards.
Virgin Australia Velocity Flyer Card - 0% Interest Offer
0.66
0% p.a. for 12 months (reverts to 20.74% p.a.)
$129 p.a.
Receive a $129 Virgin Australia Gift Voucher each year, save with up to 44 interest-free days and complimentary international travel insurance.
American Express Explorer Credit Card
50,000 bonus points
2
20.74% p.a.
$395 p.a.
Receive a $400 Travel Credit every year and up to two entries per year to the American Express Lounge at Sydney International Airport.
Bank of Melbourne Amplify Platinum - Qantas Rewards
40,000 bonus points
0.5
19.49% p.a.
$99 p.a.
Fly faster with 0.5 Qantas Points per $1 spent and receive complimentary overseas travel insurance.
American Express Essential®  Credit Card
1
14.99% p.a.
$0 p.a.
Receive a $50 credit when you apply online, are approved and spend $750 on your new card within the first 3 months of card membership.
Virgin Australia Velocity High Flyer Card - 80k Bonus Points offer
80,000 bonus points
1
20.74% p.a.
$289 p.a.
Receive a $129 Virgin Australia gift voucher when you meet the spend requirements plus 2 Virgin Australia domestic lounge passes per year.
NAB Qantas Rewards Signature Card
90,000 bonus points
1
19.99% p.a.
$395 p.a.
Receive 90,000 bonus Qantas points when you spend $4,000 on everyday purchases within 60 days of account opening.
Bank of Melbourne Amplify Platinum
40,000 bonus points
1
19.49% p.a.
$99 p.a.
Earn 1 Amplify Rewards Point per $1 spent and receive complimentary travel insurance and purchase protection.
Qantas American Express Ultimate Card
55,000 bonus points
1.5
20.74% p.a.
$450 p.a.
Take advantage of a high Qantas Points earn rate and 2 American Express Airport Lounge entries each calendar year.
American Express Qantas Business Rewards Card
100,000 bonus points
1.25
$450 p.a.
Earn up to 2 Qantas Points per $1 spent on eligible purchases and enjoy up to 51 days interest-free on purchases.
BankSA Amplify Signature - Amplify Qantas
60,000 bonus points
0.75
0
19.49% p.a.
$279 p.a.
Enjoy two complimentary Qantas Club lounge visits each year, save with overseas travel insurance and become a Visa Luxury Hotel Collection member.

Compare up to 4 providers

Learn more about frequent flyer credit cards


Getting your points worth, what’s the best way to use your points at a frequent flyer store?

Is the frequent flyer store worth it?

Most of us have flights in mind when we think about frequent flyer rewards. A frequent flyer store gives you more ways to spend your points. Pay attention to exactly how many points you need to redeem a reward through a frequent flyer store. Like dollars, frequent flyer points have value, but unlike dollars, the value of the points changes depending on what you want to redeem. Compare the number of points required to redeem an item through a frequency flyer store against the retail value of the same item.

Have a look at our page on whether frequent flyer credit cards are worth it to figure the value of a frequent flyer point. And use this figure to see whether it’s worth giving up all your hard earned points to get something you may be able to purchase at a better price from a shop.

Gift cards are a good option if you to make sure you get the most for your frequent flyer points redemption. Popular retailers like Myer and JB HiFi have sales where you may be able to grab a bargain, and there are a wide number of products you can purchase with a gift card at a department store like Myer.


What can I get at a frequent flyer store?

As you’d expect, airline and travel related rewards feature prominently in a frequent flyer program’s online store. Frequent flyer online stores are a great place to get your luggage before you take off. But if you’re staying at home, there are a number of useful and desirable items to pick from. Some examples of the redemption options at a frequent flyer store include:

  • Technology. Redeem your frequent flyer points for the latest gadgets including: iPhones and iPads; laptop and desktop computers; and Blu Ray and DVD players.
  • Fashion. Points can be redeemed for the latest accessories, including: cosmetics and fragrances; handbags and wallets; and watches and sunglasses.
  • Gift cards and charity. Points can be redeemed for gift cards from leading retailers, or you can use your points as a charitable donation towards a selected charity.
  • Travel. Get decked out before you take off by using your frequent flyer points to for a new suitcase, for instance. Travel items in frequent flyer stores can include, suitcases and backpacks; travel accessories, like travel toothbrushes; and city guides and travel maps.

This is just a selection of what’s on offer through the different frequent flyer stores, check the online catalogue for a detailed list of all the frequent flyer point redemption options.


Frequent flyers are spoilt for choices to redeem their frequent flyer points. Redeem points for flights, or you redeem points for gift and goods from the frequent flyer store. If you have any questions about how to redeem your frequent flyer points through your frequent flyer program’s online store, ask us a question using the form below.

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2 Responses

  1. Default Gravatar
    RobynMay 2, 2015

    Can Qantas frequent flyer points be redeemed for cash and what is the rate?

    • Staff
      ElizabethMay 4, 2015Staff

      Hi Robyn,

      Thanks for your question.

      You can’t redeem your Qantas Points directly for cash, but you can redeem them for shopping directly through the Qantas Store or for various gift vouchers.

      I hope this has helped.

      Thanks,

      Elizabeth

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