Foxtel launches Full On Footy Pass subscription
Foxtel's latest Foxtel Now offer is all about selling newspapers rather than footy.
Live sport continues to be one of Foxtel Now's most notable crown jewels, given that it’s an area that streaming competitors such as Netflix or Stan have yet to even approach. Only Optus has given Foxtel headaches in this area by snaffling up the EPL rights.
Foxtel’s latest pitch towards footy fanatics who may not already be Foxtel subscribers is to offer up what it calls the "Full on Footy Pass" via Foxtel Now. For $10 per week with a minimum 12-month commitment, subscribers get a year’s access to Foxtel Now’s Lifestyle and Sports streaming channels.
As the naming suggests, access to the NRL and AFL 2017 seasons is the prime selling point, but the package also includes F1 and V8 Supercars, Super Rugby and A-League, plus the content in the Lifestyle pack.
One interesting quirk here is that what you’re actually signing up for is a subscription to a News Limited digital newspaper, and the Foxtel Now part is, in essence, the bonus on top. When you sign up, you get 12-monthth subscription code for Foxtel Now, but if you cancel your digital newspaper subscription for any reason, your Foxtel Now subscription is also cancelled. After the 12 month period, normal Foxtel Now subscription fees will apply.
So is it worth it? Substantially the value here is in whether that digital news access has value to you. Foxtel is pitching the Full On Footy Pass at $10 per week, but that adds up to $40 per month, or a minimum of $520 over the 12-month period. Access to the Lifestyle pack costs $10 per month, and adding the Sports tier to that is charged at $29 per month. That equates to $39 per month, $1 cheaper than the Full On Footy offer, and with no minimum obligation. If you're a regular reader of the News Ltd mastheads then there could be some solid value here, but if they're not to your tastes you can potentially do better with an ad-hoc bundle you build yourself.
If Foxtel Now isn’t to your taste, Telstra has recently announced its revamp of its AFL, NRL and Netball Australia apps including live game streaming, albeit only on smaller mobile displays due to rights issues.
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