After a successful trial, Foxtel launches loyalty program Foxtel First
After a successful trial, Foxtel is officially launching its first ever loyalty program, Foxtel First.
It's an age-old complaint from customers. They've spent money with a company for years and have nothing to show for it while new customers are constantly offered freebies or exclusive deals. This gripe has especially rung true over the years for Foxtel customers.
Now Foxtel is doing something about it with its first-ever loyalty program, Foxtel First. Foxtel First is a tenure-based loyalty program. In laymen's terms that means loyalty is rewarded based on how many years you've spent with Foxtel and is not affected by how much you've spent.
Customers will be split into one of four membership tiers based on the years they've been a Foxtel customer. As you would expect, the higher your membership status, the greater the reward on offer will be.
Only direct Foxtel customers are eligible to receive benefits from Foxtel First. In reality, that means only Foxtel iQ subscribers. So it's bad news if you're a Foxtel Now or Foxtel Telstra subscriber as you can't receive any benefits.
What do you get with Foxtel First?
All customers will receive a movie from the Foxtel Store as a welcome present. Other rewards you receive will depend on what membership tier status you have.
Foxtel is calling the rewards on offer experiences since they're offering customers access to special events that money can't buy.
Even at the lowest tier, customers will be able to claim tickets to events and experiences. The vast majority of these will consist of sports events and cinema, but it will also include viewing, product and service upgrades.
Foxtel has made sure that the experiences on offer are available across Australia so that all Foxtel customers can receive a benefit. This was continuously stressed by Foxtel CEO Patrick Delany at the Foxtel First launch.
Take a look at our guide on everything you need to know about Foxtel First for more information.
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