Foxtel has launched its first ever loyalty program with Foxtel First. Loyal customers have been begging Foxtel for years to reward them for spending their hard-earned.
Now the pay TV giant has acted upon consumers' groans, creating a tenure-based loyalty program. This is set to be music to the ears of subscribers who are spoiled for choice these days thanks to the abundance of TV streaming services.
What is Foxtel First?
Foxtel First is a rewards program that benefits customers for sticking around. All subscribers are set to benefit from the loyalty program through money-can't-buy experiences.
The longer you're with Foxtel the better the rewards get too. Customers will be allocated into a membership tier, based on how many years they've been a Foxtel subscriber.
What does Foxtel First give you?
Again it's dependent on the membership level that you belong to. Though the total rewards program can be broken down, as you'll see if you read on.
There'll be opportunities to see Foxtel's most popular shows first, event tickets and competitions for money-can't-buy-experiences.
Foxtel First rewards and experiences
Foxtel has stressed it wants to give back with exclusive experiences. The experiences Foxtel has announced are mostly exactly that.
There will be thousands of tickets up for grabs for sporting events, cinema screenings and more to all customers regardless of membership level, but there's also a twist.
So rather than just getting a ticket to an event your kids could walk the A-League teams out onto the pitch, you could visit the Wentworth set, win a paid home-styling experience with Selling Houses Australia's Shaynna Blaze, have meet and greets with rockstars like Alice Cooper and even have a private dining experience with Matt Moran.
Not all of the rewards will be as extravagant as this. As Foxtel wants to reward all customers it has made sure there will be events Australia-wide. This way all subscribers have opportunities to attend.
As you climb membership tiers over time you'll have opportunities to upgrade your Foxtel viewing, products and service. This can be a variety of rewards including a discounted iQ4 set-up, free multi-room set-up, priority customer service and even a free iQ4 box.
Future Foxtel First rewards
As the Foxtel First program evolves so too could the rewards. Foxtel wants to enhance the viewing experience for its customers. Foxtel's potentially open to rewards such as a sound bar or something else that will make watching Foxtel better.
Foxtel First tiers
The membership levels used by Foxtel are directly determined by customer tenure. There's a Bronze, Silver, Gold and Diamond level. As you move up a tier you'll still have access to rewards from any membership level below that.
Bronze (0–3 years). This level begins with the ability to claim tickets to events and apply for prize draws.
Silver (3–8 years). At the Silver tier subscribers will gain exclusive on-demand content and have the first look at new programs.
Gold (8–15 years). Upon reaching Gold you can improve your Foxtel product. There's free multi room set-up and discounted iQ4 set-up.
Diamond (15 years plus). The highest membership level has a free Foxtel iQ4 set-up and priority customer service.
Is Foxtel First available to all Foxtel customers?
Unfortunately Foxtel First isn't available to all Foxtel customers. Foxtel First will be available to all subscribers that have a direct Foxtel subscription, which is those with the IQ box set-up.
Foxtel Now subscribers will not be able to access Foxtel First. They can transfer over to a Foxtel IQ subscription and your current tenure as a Foxtel Now customer will be honoured.
Telstra Foxtel customers also miss out on Foxtel First. Luckily, Telstra Foxtel subscribers already have an existing rewards scheme through Telstra Plus.
How to sign up for Foxtel First?
You can opt in to Foxtel First through the My Foxtel app or via My Account. Upon doing so you will have instant access to Foxtel First and should receive your welcome gift.
How much does Foxtel First cost?
Foxtel First is completely free for customers. Although, there are options to pay to move up membership levels, if you don't feel like waiting for your years to accumulate.
What is the GolfTV Foxtel First offer?
Begining March 2020, Foxtel First members will be issued a voucher valid with the GolfTV browser and app. The voucher is valid from the time it is redeemed through to December 31, 2021. It grans access to the Pro Pass, allowing you to stream most major golf tournaments and access a tonne of bonus content. You can find more information about the GolfTV and Foxtel First deal here, as well as its competitors.
What if I recently cancelled my Foxtel subscription?
Foxtel has a process in place to review all customer queries, on a case-by-case basis. Foxtel is willing to evaluate this if you signed up again for an iQ subscription. However, the timeframe between cancelling and renewing your subscription has to be somewhat reasonable.
What if I recently moved and couldn't transfer my Foxtel subscription immediately?
Foxtel is a little more understanding for this. Again, customers should contact Foxtel customer service to undertake the review process.
Aaron McAllister is the global publisher for Streaming at Finder, helping to deliver insightful guides to internet TV, sports and entertainment. He has a Bachelor of Commerce and a major in Marketing from the University of Wollongong. Away from work, you can find him perfecting his jump shot.
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