Four years on, GTA Online is making more money than ever
The thug life remains wildly profitable for publisher Take Two.
Publisher Take-Two Interactive today released its earnings report for the first financial quarter of 2018, revealing that age hasn't slowed the ongoing growth of Grand Theft Auto Online one bit. Despite launching way back in 2013, the online component for Grand Theft Auto V drove Take-Two's digital revenue up by 56% from last year to an impressive US$268.2 million.
Much of this was due to microtransaction purchases, with 63% of digital revenue coming from sales of in-game content. Again, this was driven primarily by Grand Theft Auto Online, which features no shortage of virtual clothes, vehicles and weapons players can buy with real money.
The continued success of GTA Online has come as something of a surprise to Take Two. In a discussion with Gamesindustry.biz, CEO Strauss Zelnick admitted that the company had tempered expectations for the game's long-term performance due to Take Two's inexperience with the microtransaction revenue model. As such, Zelnick and his team have had to learn as they go and restructure GTA Online's content plans to take advantage of its persistent popularity.