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Where to buy fancy formal dresses

Information verified correct on December 11th, 2016

The style stakes are high and let’s be honest, it’s a big deal. Here are the retailers that have you covered when it comes to buying formal dresses online.

So you’ve received an invitation in the mail or there’s a special occasion highlighted in your diary. You're attending an event that’s dress-code labelled formal wear and - alarm bells sound - you have nothing to wearForget what’s already in your wardrobe, you need something new and you want to look hot. We get it. This is your chance to make a statement in a floor-length evening gown or a fancy cocktail dress, striking colours and exquisite fabrics.

Treat this as your guide to shopping for formal wear dresses that are guaranteed to turn heads when you swan into the room.

Are you looking for dresses to wear to a school formal or prom?



1. ASOS

Find your perfect formal dress at ASOS: you will find plenty of cheap and cheerful options that will make you the star of the room.

Attracting shoppers globally, ASOS is the ultimate fashion destination for the twenty-something fashion addict looking for new threads on the reg. The brand offers a mix of house labels, exclusive styles and hot brands.

  • 10% student discount
  • Free shipping on orders over $40
  • Returns accepted within 28 days of receiving your order

Go to ASOS formal dresses

View coupon codes for ASOS


2. THE ICONIC

Formal dresses are ready to shop at THE ICONIC from local and international labels, including exclusive styles you can’t buy anywhere else.

Aussie favourite THE ICONIC has a mix of Australian and international labels ready for you to shop. Launching in late 2011 the brand is your answer to last-minute emergency outfit shopping as well as a guaranteed best-dressed status.

  • Free returns for 100 days
  • Free delivery on orders over $50
  • 3 hour delivery in Sydney metro $12.95

Go to THE ICONIC formal dresses

View coupon codes for THE ICONIC


3. David Jones

David Jones is your go-to destination when it comes to investing in a fancy designer formal dress. You'll find evening gowns and striking cocktail styles.

The iconic Aussie retail king stocks almost everything under the sun. The brand has a reputation for good customer service, quality products and is not a budget store.

  • Click & Collect available
  • Returns accepted in-store or online
  • Same-day shipping available (Sydney only)
  • Quality guarantee

Go to David Jones formal dresses

View coupon codes for David Jones


4. Missguided

Looking for something on a budget? Find cheap formal dresses by Missguided, the brand has affordable options you can shop right now.

A bold brand designed for the fashion-obsessed girl, online retailer Missguided pump out collections inspired by celebrity, social media, bloggers and street style.

  • Free delivery on orders over $80
  • Returns accepted within 14 days of delivery
  • 20% discount for students

Go to Missguided formal dresses

View coupon codes for Missguided


5. Topshop

Get set to sparkle and shine with Topshop's range of unique formal dresses.

Always up to date with the latest trends coming straight off the runway, Topshop is a high street favourite and your BFF in fashion.

  • 10% student discount
  • Free delivery on orders over £100

Go to Topshop formal dresses

View coupon codes for Topshop


6. Showpo

The online store stocking the hottest range of formal dresses for women looking to make a statement and stick to a budget.

Get bang for your buck when you shop with Showpo. Scroll through the brand's Instagram feed for inspiration and shop the looks you love online.

  • Free express shipping on orders over $50
  • Exchanges accepted within 14 days of receiving your order

Go to Showpo formal dresses

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7. Free People

A range of unique bohemian dresses you can wear to formal occasions that are sure to impress. Enough said.

American brand Free People is made for the boho-inspired woman; floaty dresses, layers and lace are what you can expect to find at this fashion store.

  • Free standard shipping on orders over US $100
  • Gift wrapping available
  • Returns are accepted

Go to Free People formal dresses

View coupon codes for Beginning Boutique


8. BNKR

BNKR are bound to have an abundance of elegant dresses perfect to wear to any formal occasion.

You’ll have the most envious outfit when you shop with Adelaide-based retailer BNKR. Stocking C/meo Collective, Finders Keepers, Keepsake, The Fifth and TY-LR, this is a fashion girl's dream store.

  • Chat with a personal stylist online
  • Take 15% off your first order
  • Free express shipping on orders over $39

Go to BNKR formal dresses

View coupon codes for BNKR


9. Forever New

Your girly go-to, Forever New knows how to do formal attire like no one else without breaking the bank.

Melbourne-born brand Forever New celebrates the feminine woman with signature fashion pieces and limited collections. Shop the latest Kylie and Kendall collection here.

  • Free delivery on orders over $50
  • 10% discount for students
  • Returns accepted within 14 days of delivery

Go to Forever New formal dresses

View coupon codes for Forever New


10. Fame and Partners

Fame and Partners is making all of your formal dress dreams come true.

The brand pride itself on high quality, bespoke dress making services that cut out traditional costs. You will find current trends straight off the runway that can be customised to make it your own.

  • Receive 25% off your first purchase when you subscribe to the newsletter
  • Express dress making available within 48 hours for $29
  • Hem length services available
  • Standard shipping within 7-10 business days
  • Returns are accepted within 30 days from date of purchase

Go to Fame and Partners formal dresses

View coupon codes for Fame and Partners



Formal dresses to shop right now:

Formal dresses with sleeves

Elegant and sophisticated, an evening gown with long sleeves will keep you warm on cooler nights or during occasions held outdoors. Try a formal dress with lace long sleeves for added chic-style. Stores like ASOS and THE ICONIC have a wide variety of brands where you will find sleeves to suit your taste.

Needle & Thread Backless Sheer Sleeve Dress $422.00
ASOS
Laced Heartline $209.30
Red Devynne $209.30

Formal dresses cheap

Looking for a formal dress on the cheap that won't break your budget? Showpo and Missguided are known for consistently offering affordable clothing, you'll find on-trend fast fashion perfect for your next formal event.

Do It Any Way multiway maxi dress pink $37.80
Missguided
Winding Down maxi dress in navy $79
Showpo
Do Me Any Way multiway slinky dress $37.50
Missguided

Formal dresses black

Finding a black formal dress is a breeze. From THE ICONIC to ASOS, Fame & Partners and Missguided, you're bound the find the LBD (read: long black dress) of your dreams. A black dress is anything but plain, shine bright with embellishment, shoulder baring styles or unique cut-outs for a twist on the classics.

Camilla & Marc Endemic Dress $479.20
THE ICONIC
RED CARPET Delicate Beaded Keyhole Dress $317.00
ASOS
Mirror Bodice Maxi Dress $211.00
ASOS

Formal dresses lace

Flattering and fashion-forward, shopping for lace formal dresses is made easy with brands like Fame & Partners who create custom made dresses and product pieces straight from runway trends. Free People and Forever New typically use lace throughout the current collections.

Grace & Hart Adele Gown $450
THE ICONIC
Cherry Red Rosebud Dress $139.30
Jetset Diaries Yasmine Maxi Dress $188.30
THE ICONIC

Your quick guide to retailers offering free delivery:

Most of the retailers mentioned above offer free shipping when you spend over a certain amount. It doesn’t get much better than that! Shop for your formal dresses online with ease.

ASOS - Orders over $40

Fame and Partners - Free

THE ICONIC - Orders over $50

BNKR - Express shipping on orders over $39

Showpo - Express shipping on orders over $50

Beginning Boutique - Free express shipping on orders over $50

Forever New - Orders over $50

Surfstitch - Orders over $25

Sabo Skirt - Orders over $150

Princess Polly - Express shipping on orders over $50

New Look - Orders £55

Topshop - Orders over £100

City Beach - Orders over $75

Missguided - Orders over $80


Start your shopping spree with one of the codes below:

Up to 75% off clearance items

Shop Boohoo's clearance section and save up to 75% on the regular price.

10% off student discount

Students can get 10% off any purchase at ASOS.

Free Overnight Shipping over AUD $50

Get free shipping when you spend over $50 at The Iconic.

Up to 50% off

Boohoo is offering deals all weekend, up to 50% off sitewide.

Up to 75% off clearance items

Shop Boohoo's clearance section and save up to 75% on the regular price.

30% off gifts

ASOS are offering 30% off gifts, just in time for Christmas.

Up to 70% off sale

Get up to 70% off with the fInal clearance at ASOS

10% off student discount

Students can get 10% off any purchase at ASOS.

Free shipping to Australia

Get free shipping on orders over $40 to Australia at ASOS.

Free International Shipping on Orders Over £100

International customers are entitled to free standard delivery on all orders over £100 or over made in a single transaction online at Topshop.

3 for £10 Lingerie

Get 3 lingerie for £10 only at Topshop.

Students discount: 10% off

Students can enjoy 10% off all year round at Topshop. Shop now!

40% off exclusives

THE ICONIC is offering a huge 40% off exclusives. Ends 12.12.16, limited by stock levels.

Show code & visit siteDE****

After the store tab opens, come back to copy the code

Free Overnight Shipping over AUD $50

Get free shipping when you spend over $50 at The Iconic.

Up to 70% off original prices

Get up to 70% off original prices at BNKR.Conditions apply

40% off selected tops

Get 40% off selected tops at BNKR.Conditions apply

Show code & visit siteST****

After the store tab opens, come back to copy the code

Save $100 when you spend $500

Enter the coupon code at the check to take $100 off order $500 and over.

Show code & visit site10****

After the store tab opens, come back to copy the code

Free shipping on orders over $39

Get free delivery in Australia when you spend more than $39.

Save 15% off your first order

New customers can take 15% off the value if their first order with this code.

Show code & visit siteBN****

After the store tab opens, come back to copy the code

10% off for students

Get 10% off only for students at Showpo.Conditions apply

Up to 50% off sale

There's up to 50% off end of season stock at Showpo. Get in now before it all sells out.

Free shipping on orders over $50

Receive free shipping on orders over $50 at Showpo

Get $10 off when you subscribe

Get $10 off at Showpo when you join club pony by signing up to the Showpo newsletter.

Free shipping over $75

Receive free shipping on orders over $75 at Showpo

Up to 50% Off your purchase

Get up to 50% off your purchase at Showpo

Save up to 60%

Get up yo 60% off at Showpo

20% off party wear

Get 20% off party wear at Beginning Boutique.Conditions apply

Show code & visit sitePA****

After the store tab opens, come back to copy the code

FREE delivery on orders over $100

Get free delivery on orders over $100 at Beginning Boutique.

FREE gift on orders of $40 or more

Get a free gift when you spend $40 or more. Choices available.

10% off

Sign up to Beginning Boutique's newsletter for 10% off your next order at Beginning Boutique.

Show code & visit sitefu****

After the store tab opens, come back to copy the code

30% off all full price

Get 30% off all full price at Dotti.Conditions apply

Delivery from $9.95

Delivery for Dotti starts from $9.95

Dotti - Women's Clothes on Sale

Get women's clothes on sale at Dotti.

All Sale Shoes Under $60

Get all sale shoes under $60 at Forever New.

2 for $20 essential camisoles

Get 2 essential camisoles for $20 only at Forever New.

$20 off selected tops

Get $20 off on selected tops at Forever New.

Up to 60% off in the sale

Get up to 60% off in the General pants sale.

FREE express delivery on orders over $75

Get free express delivery on all orders over $75 at General Pants. T&Cs apply.

20% off selected styles

Get 20% off selected styles with the code at SurfStitch. Conditions Apply

Show code & visit siteBI****

After the store tab opens, come back to copy the code

50% off full-priced swell items when you spend $100 on full-price items

Simply use the code to get 50% off full-priced SWELL items when you spend $100 or more on full-price items at Surfstitch. While stocks last. Exclusions and T&Cs apply.

Show code & visit siteTA****

After the store tab opens, come back to copy the code

FREE gifts of Summer

Receive free gifts of Summer with any full price purchase at SurfStitch. Check their websites for complete details. Conditions apply.

Free express delivery for orders over $25

Get free express delivery for orders over $25 at Surfstitch. Within Australia only.

Free to choose, Free to Change, Free Returns

Get Free to choose, Free to Change, Free Returns when you spend over $99 at Surfstitch. If it's just not right, send it back for free.

Save up to 60% off in the mid-season sale

Save money on Men's, Women's and Kid's clothing.

Win a $1000 Princess Polly wardrobe + 3 gift vouchers worth $100 for your best friends

Get a chance to win a $1000 Princess Polly wardrobe plus 3 gift vouchers worth $100 for your best friends when you shop online at Princess Polly. Conditions apply. Check website for more details.

Up to 70% off sale

Get up to 70% off at the Princess Polly Boxing Day sale. Sale is still running but get in quick before the best pieces sell out.

10% off your next order

Receive 10% off on your next order by joining at Princes Polly by joining polly mail.

Get $20 off on your birthday

Subscribe to Polly Mail and when your birthday comes around you'll receive $20 to spend at Princess Polly. Conditions apply.

Free Express Shipping to New Zealand

Get free express shipping on orders over $80 to New Zealand at Princess Polly. Receive item in 1-2 days.

Free Express Shipping on orders $70+ to the USA

Get free express shipping on orders over $70 to the USA at Princess Polly. Receive item in 2-3 days with local returns to California.

Shop now & pay over 8 weeks with After Pay

Shop now & pay over 8 weeks with After Pay at Princess Polly. Plus, get free express shipping on orders over $50. Exclusions apply.

Weekly City Beach 2 for 1 deals

See if you can get a discount with City Beach by checking this deals section of the site. All the weekly deals are posted here.

Free gift with your purchase

Get a free gift with your purchase at City Beach.

Exclusive

$30 off when you spend $100

Missguided are offering $30 off when you spend $100. offer ends Tuesday. Exclusive offer.

Show code & visit siteSU****

After the store tab opens, come back to copy the code

30% off dresses

Missguided are offering a huge 30% off dresses for a limited time only.

Show code & visit sitesp****

After the store tab opens, come back to copy the code

Dresses $32 and under

Shop for elegant dresses for just $32 or less.

Free standard shipping on all orders to Australia

Get free standard shipping over $40 at Missguided.

20% off student discount

Get 20% off student discount at Missguided. Excludes sale items.

Tops from $9

Save big when you shop for tops from $9 at Missguided.

Denim from $30

Shop for denim from $30 at Missguided.

Get free delivery to AU and NZ

Get free standard shipping in Australia and New Zealand for orders more than $60 at Missguided.

Ladies, start shopping for your prom dresses, stat.

Doone Roisin

Doone Roisin is the social media butterfly and Fashion Editor at finder.com.au. She's an online shopping enthusiast ready to show you what to buy and how to wear it, the best sales around town and insider tips to make note of.

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