When you can shop Forever New’s Curve collection

Posted: 16 August 2019 11:16 am
News

Forever New Curve range

Plus, get a closer look at the new extended size range.

Having previously added size 18 to its main collection, timeless feminine fashion brand Forever New is now set to launch a dedicated Curve line which will see even more sizes added to its range.

Arriving on 27 August, ladies sized 16 through 22 are definitely going to want to get a look at this line because the pieces are gorgeous. Each item from the collection is every bit as feminine and charming as the rest of Forever New's pieces but comes with a special focus on fit and style requirements for ladies with killer curves.

The collection includes all your wardrobe staples like jeans, singlet tops, skirts and blouses, along with stunning evening wear pieces that are guaranteed to earn you a compliment or two. In fact, a massive 62 pieces will feature in the initial drop of the line, with 40 additional styles dropping bi-monthly both in-store and online at Forever New, Myer and THE ICONIC.

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The Curve collection is the latest attempt at wider inclusivity by the brand, which already offers a Petite range tailor-made to fit women 5'3 and under. The idea for the Curve collection came after the expansion to size 18 was met with a huge amount of success and customers began requesting an even broader size range.

Forever New's Managing Director Carolyn Mackenzie has said in a release, "After conducting extensive customer research, we discovered many women were disappointed with the lack of choice in the market and struggled to find clothing that made them feel confident. Part of our brand purpose is to empower women, and it was essential for us to expand our collection further to ensure we offer feminine and flattering styles for everyone."

The launch will see Forever New join other popular labels now offering extended size ranges including Cotton On, Sofia Jeans by Sofia Vergara and Khloe Kardashian's Good American jeans.

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Images: Supplied

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