fintechFIVE: Square

Elizabeth Barry 26 October 2017 NEWS

fintech square

Ben Pfisterer

Square Country Manager Australia

In two sentences or less, describe your product or service.

Square is best known for our Square Readers which help businesses accept card payments, yet our platform of products continues to evolve to include online invoicing, inventory management, POS (Point of Sale), eCommerce, real-time analytics, employee management and powerful reporting.

What has been the company's biggest milestone to date?

It’s been an incredibly exciting 18 months since we first launched Square Reader in Australia. When we initially launched in 2016, we made a commitment to keep bringing new and innovative products to Australian businesses, so it’s been really pleasing to have now rolled out more than 11 additional products and services. Although we’ve been lucky enough to exceed a lot of our expectations since launch, the biggest milestone was when we marked our first year in Australia by announcing that 60,000 Australian businesses had chosen to use Square.

Despite it only being our first year in Australia, it was humbling to know that so many Australian businesses saw value in the products we were bringing to market. Although Square’s products are used by sellers around the world, a huge amount of work went into launching Square in Australia, so realising such a strong uptake from Australian businesses was incredibly rewarding for the team.

What’s your most useful advice for having a productive day?

It sounds like a cliche, yet the best motivation to ensure you have a productive day is making sure you love what you do and that you believe in what you’re doing. If you’re lucky enough to find a job that you love, your purpose and drive increases which has a significant impact on your level of productivity. Personally, I also find the people around me to be a huge motivator. Working within a high-performance team, where you’re all collaborating and contributing towards a shared goal, creates a healthy benchmark for the whole team to ensure their individual contribution to the team’s success is optimised.

That said, it's also important to understand that we’re human, so even the best performers know their levels of productivity will have natural peaks and troughs. Throughout any given day it is perfectly normal for your level of productivity to vary, yet it’s also important to be able to recognise when your productivity drops. The best performers are quick to notice their productivity easing off, know how to address it and know exactly what’s required to avoid it becoming a bad habit or (even worse) letting it become the norm.

Where do you see the company in 12 months?

It’s been an incredibly exciting start to our time in Australia, yet we’re acutely aware that we’re only getting started, so we’re motivated to continue delivering innovative new products and services to the local market. There’s nothing more rewarding than seeing a business using Square succeed and grow. Over the next 12 months, I hope to see us continue to roll out more products and services that address the needs of more Australian businesses of any size, location or complexity.

Which book has had the most influence on your professional mindset?

For me, you can’t go past real work experiences to develop your skill set and professional mindset. Therefore, despite my love of reading, I’m not one for motivational business books. I’ve been lucky enough to work in a diverse array of workplace environments, both good and bad, faced significant challenges and experienced myriad successes and failures, which have all contributed to my mindset and the way I work.


The fintechFIVE is a series of five questions intended to shed light on innovative companies from Australia and around the world. Every Thursday we ask the same five questions to a representative from a different fintech company – check out the most recent fintechFIVEs here.

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