fintechFIVE: GROW Super
CEO and co-founder
In two sentences or less, describe your product or service.
GROW Super is a new superannuation fund built entirely within an app, providing a high-quality fund with tools and features to help you manage and control your money. The GROW Super app reduces the complexity of superannuation using tools and features such as one-touch consolidation, options for users to invest money in industries they are passionate about and the ability to automatically put spare change straight into your super.
What has been the company's biggest milestone to date?
Since our launch in May 2017, there have been more than 10,000 downloads of the GROW Super app, and 3,500 users have consolidated their super into GROW. At one point, we were even trending in the app store, and we launched into the top five personal finance apps after our marketing activity went viral.
What’s your most useful advice for having a productive day?
Find the balance between planning and being flexible. If you’re too rigid, you’ll miss those opportunities that come from a spur-of-the-moment conversation or idea. On the other hand, if you’re too loose, you’ll never get anything done.
Where do you see the company in 12 months?
Hopefully still growing aggressively and branching out into all the places that we’ve identified will add value for our customers. We want to create deeper and more profound experiences that reward our customers for building positive, long-term financial habits, and we want to be able to provide that to as many people as possible.
Which book has had the most influence on your professional mindset?
I read a lot so here are three of my favourites: Francis Fukuyama’s Political Order and Political Decay, which is focused on understanding the challenges inherent in driving groups of people; Walter Isaacson's biography of Steve Jobs, because it's a great yarn; and Oliver Stone’s The Untold History of the United States, because it shows the balance you need to keep between straight capitalism and having a social conscience.
The fintechFIVE is a series of five questions intended to shed light on innovative companies from Australia and around the world. Every Thursday we ask the same five questions to a representative from a different fintech company – check out the most recent fintechFIVEs here.