In two sentences or less, describe your product or service.
EFTsure is a payments protection fintech business dedicated to helping organisations identify and protect themselves against fraud and errors that occur in the electronic funds transfer (EFT) payment process. Our best practice Know Your Payee financial control solutions provide real-time, automated alerts and messaging for businesses to help them improve manual financial controls.
What has been the company's biggest milestone to date?
We recently received a $2 million Series A Funding from Our Innovation Fund, LP (OIF), to help us scale and grow our business, drive new sales, innovate upon our product functionality and develop new products to add to our offering. Just last month we also secured a major win with professional services giant PwC Australia, which can now advise certain clients of our payment verification technology and our best practice Know Your Payee management solutions.
What’s your most useful advice for having a productive day?
An early start and some exercise, followed by a good coffee (or two) and being organised!
Where do you see the company in 12 months?
We are very excited about the growth of our business. We are signing new customers and partners every day, expanding into new market verticals and releasing a number of product enhancements over the next six months.
Which book has had the most influence on your professional mindset?
Sam Walton: Made in America by Sam Walton.
The fintechFIVE is a series of five questions intended to shed light on innovative companies from Australia and around the world. Every Thursday we ask the same five questions to a representative from a different fintech company – check out the most recent fintechFIVEs here.