fintechFIVE: DiviPay

Elizabeth Barry 20 July 2017

divipay fintech

Daniel Kniaz

Founder and CEO, DiviPay

In two sentences or less, describe your product or service.

DiviPay is a digital wallet that allows groups to split the cost of any transaction. DiviPay issues each group their own unique virtual card, which can be used to split the cost of a purchase both online and in-store.

What has been the company's biggest milestone to date?

Finalising a strategic partnership, which gave us the ability to issue virtual cards on demand, was a large milestone for us. Being able to issue virtual cards has allowed us to create a ubiquitous solution that truly solves our customers' pain point. It was also fantastic to recently launch our first product into the market and receive some great customer feedback.

What’s your most useful advice for having a productive day?

Start each day by visualising what you want to achieve. It’s important to not only think about the end goal but also all the steps that you will take in order to get there. By visualising each step, you will form a mental model for how you can reach your desired outcome. Then, when it comes to completing these tasks, the process already feels familiar, allowing you to be more focused and productive.

Where do you see the company in 12 months?

We are looking forward to launching our mobile payments capability later this year. This will unlock a lot of functionality in the digital wallet and allow us to build a number of value-adding services on top.

In 12 months, we want to be at the forefront of digital wallets within Australia. We are going to provide more ways for customers to finance purchases and manage their spending. We are also looking at entering international markets and expanding the team with a few key hires.

Which book has had the most influence on your professional mindset?

The Undoing Project by Michael Lewis is a great introduction to behavioural economics and decision-making processes. It has shaped the way I present information and build products and also how we as a team think about data and testing our assumptions.


The fintechFIVE is a series of five questions intended to shed light on innovative companies from Australia and around the world. Every Thursday we ask the same five questions to a representative from a different fintech company – check out the most recent fintechFIVEs here.

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