fintechFIVE: AtlasTrend

Elizabeth Barry 6 July 2017 NEWS


Kent Kwan


In two sentences or less, describe your product or service.

AtlasTrend is an online membership service that provides a hassle-free way for anyone to start their global investing journey. You can learn about and easily start investing from $1,000 in our professionally managed investment trend funds (focused on society transforming themes such as the rapid growth of big data or online shopping) that have exposure to big name companies like Amazon and Facebook.

What has been the company's biggest milestone to date?

Since launching our investment service in late 2015, our internal numbers show over 99% of our members who are currently invested with AtlasTrend for two months or more have made a positive investment return (to 20 June 2017).

Although positive investment returns can’t be guaranteed, we consider it a major milestone to have helped so many of our investing members grow their hard-earned money while they invest in long-term trends they believe are positively changing the world.

What’s your most useful advice for having a productive day?

I know it sounds a bit clichéd but having a real passion for what you do at work is necessary for a high level of natural productivity to come through. We’re a relatively small team at AtlasTrend but I can safely say our daily productivity is far above what I’ve experienced at large corporate organisations. We tried to figure out why that is, and I genuinely think the simple answer is that we are all intensely passionate and focused on a single purpose.

That single purpose is simply to provide the best customer experience we can to our members irrespective of how much money they may have to invest. With this purpose in mind, it means everyone knows what we’re aiming for and leads to much higher levels of natural productivity.

Where do you see the company in 12 months?

We have over 2,000 people who have signed up to try AtlasTrend since 2016. Over the next 12 months, we are aiming to more than double the number of people who use AtlasTrend.

With so many people being priced out of the property market and concerns over whether property prices may drop in the next 12 months, we think AtlasTrend provides a good alternative for many people to invest in areas that still have very strong growth fundamentals over the next decade. Trends like the increasing use of online shopping and big data are very unlikely to reverse in the next 12 months or even the next 10 years.

Which book has had the most influence on your professional mindset?

The Billionaire Who Wasn’t: How Chuck Feeney Secretly Made and Gave Away a Fortune by Conor O’Clery. It is the inspiring biography of Chuck Feeney the founder the DFS chain of duty-free stores. While many thought Chuck had was one of the richest people in America, many years ago he had secretly transferred nearly his entire shareholding in his company to a philanthropic foundation.

As the duty-free store business continued to grow, his philanthropic foundation was able to give away more money. To date, it has provided US$8 billion to charitable causes around the world.

When my fellow co-founders and I setup AtlasTrend, we also decided to have philanthropic foundations own a substantial stake in our business. Currently, approximately a quarter of AtlasTrend’s shareholding is owned by philanthropic foundations dedicated to providing charitable grants to improve the lives of children in Australia and around the world. The more people who use AtlasTrend to grow their wealth, the more we can positively impact children’s lives around the world. Chuck Feeney’s philosophy of “Giving While Living” is our inspiration.

The fintechFIVE is a series of five questions intended to shed light on innovative companies from Australia and around the world. Every Thursday we ask the same five questions to a representative from a different fintech company – check out the most recent fintechFIVEs here.
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