Finder Cryptocurrency Adoption Index

The definitive ranking of the most popular cryptocurrencies across 22 countries.

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Finder's Cryptocurrency Adoption Index measures the growth of cryptocurrencies across the world through a regular survey of 41,645 individuals in 22 countries.

  • Australia has the 3rd highest rate of cryptocurrency ownership in our survey at 17.8%
  • Of those that own crypto, more than half (65.2%) own Bitcoin — the 5th highest percentage of all 22 countries
  • 26.4% of Australian crypto owners hold Cardano, the highest percentage globally
  • Men are 1.5 times more likely to own cryptocurrency than women.

Cryptocurrency adoption statistics in Australia

Finder surveyed 1,003 adults in Australia via an online survey and found it ranks 3rd in the list of countries studied, with a crypto ownership rate of 17.8% ahead of Indonesia (16.7%) and Hong Kong (15.8%). This is well ahead of the global average of 11.4%.

Of the nearly 1 in 5 adults in Australia who own some form of cryptocurrency, Bitcoin is the most popular coin for Australians at 65.2% of crypto owners. The second most popular coin is Ethereum at 42.1%, with Cardano in third place at 26.4%.

Bitcoin adoption in Australia

Australia has one of the highest percentages of crypto owners that hold the coin at 64.8%, placing Australia 5th out of the 22 countries in regard to the dominance of Bitcoin. Globally, of those that own cryptocurrency, an average of 58.9% own Bitcoin.

Ethereum's popularity with crypto owners in Australia

Ethereum is the second most dominant currency in Australia, with 42.1% of crypto owners holding the coin. This makes it the second country in our list of 22 countries in terms of Ethereum ownership.

Cardano: Australia’s third favourite coin of choice

Cardano is the third most popular choice with crypto adopters in Australia, with 26.4% of adults who own crypto holding the coin. This makes it the highest-ranked country in our list of 22 countries in terms of Cardano ownership among those that own crypto.

Men in Australia most likely to own crypto

In Australia, men are more than likely to own cryptocurrency than women, as roughly 21.8% of men in Australia say they hold crypto compared to 14.1% of women.

This means that of those that own crypto in Australia, 59.6% are men and 40.4% are women, so men are 1.5 times more likely to own crypto. The average figure globally is 1.5 so Australia has the 12th highest male dominance of the 22 countries.

Cryptocurrency adoption statistics by country

Key global cryptocurrency trends for October 2021

  • A little over 1 in 10 (11.4%) adults own crypto globally
  • Nigeria, Malaysia and Australia have the highest rates of cryptocurrency ownership among internet users, with the US ranking in 10th place
  • Japan has the lowest adoption, with only 4.6% of adults saying they own any cryptocurrency
  • Of those that own cryptocurrency, Bitcoin is the most dominant in in Japan, South Africa and Singapore
  • Globally, men are 1.4 times more likely to own cryptocurrency than women

Cryptocurrency has exploded in recent years, going from a fairly obscure financial product to a daily news item, which is probably why 11.5% of internet users Finder spoke with for this study said they own cryptocurrency.

Nigeria has the highest rate of cryptocurrency ownership in the world with 24.2% of its online population saying they own a form of cryptocurrency, followed by Malaysia (18%) and Australia (17.8%) respectively.

At the other end of the spectrum is Japan with only 4.6% of the online population surveyed saying they own any cryptocurrency.

Bitcoin adoption statistics

Among those that own crypto, Bitcoin has the highest adoption in Japan with 76.7% of adults who own crypto saying they own Bitcoin. This is 1.3 times the global average adoption rate of 58.9%.

Adoption statistics for other coins

Singapore tops the list for Ethereum users

Ethereum sees its highest adoption with crypto owners in Singapore with 52.4% of adults who own crypto saying they own Ethereum. This is 1.9 times the global average adoption rate of 27.4%.

Cardano most popular in Australia

Cardano sees its peak in adoption in Australia, where 26.3% of the online population who own crypto say they have Cardano, which is 1.4 times the global average adoption rate of 18.5%.

Indonesia tops the list for Binance Coin owners

Binance Coin sees its highest adoption among those who own crypto in Indonesia, with 26.9% of respondents who own crypto saying they own Binance Coin. This is 1.8 times the global average adoption rate of 15%.

Dogecoin sees highest adoption in the US

Of those that own crypto, Dogecoin sees its highest adoption in the United States with 30.6% of crypto owners saying they own Dogecoin. This is 1.6 times the global average adoption rate of 19.2%.

Cryptocurrency investor demographics by country

In addition to the gender pay gap, there seems to be a wide gap in the adoption of crypto between both men and women. Globally, men are 1.4 times more likely to own cryptocurrency than women. As it stands, of those that own crypto roughly 41% are women and 59% are men.

Methodology

We regularly survey 41,645 individuals across 22 countries to analyse cryptocurrency adoption rates, investment diversification and the demographics of investors. The survey is designed by Finder and conducted by Google. Participants are internet, smartphone or Google AdMob users. Sample sizes range from 1,000 to 2,500 people and are directly proportional to population size. Participating countries were selected based on global Finder website traffic, and availability on research platforms.

Surveys are conducted monthly, with results published quarterly in the United States, Australia, the UK, Mexico, Germany and Canada. Research occurs quarterly in all other countries. Results are weighted using Google's interactive ranking process to reflect national population distribution in each country.

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