Fetch TV expands Netflix features in response to user behaviour
Netflix functionality for universal search and a dedicated Netflix button are coming to Fetch TV.
Fetch TV has always been a big supporter of Netflix's move to Australian shores; the set-top box provider was a launch partner for Netflix back in 2015 and later became the first set-top box platform to support 4K Netflix content in Australia. Since the launch of Fetch Mighty and Fetch Mini, streaming services like Netflix and Stan have become more prominent channels in Fetch's hybrid on-demand/traditional broadcast ecosystem.
Now, a year-long (November 2016 to December 2017) analysis of Fetch household viewing behaviour has shown just how popular Netflix is on the platform.
Not only does Netflix viewing exceed all traditional linear channels on Fetch, but Netflix subscribers also engage with Fetch more on the whole, viewing an additional 22 hours of content a month. Users who watch Netflix on Fetch also unsubscribe from Fetch at a lower rate than those that don't.
With these insights in mind, Fetch TV is bolstering its Netflix features with three core improvements coming to the service over the next six months.
First up, Netflix content will be included in the search results for Fetch's universal search function. Secondly, Fetch TV will be adding a "Netflix preview row". While Fetch's interface currently surfaces promotional Netflix tiles, the preview row will display more personalised results (eg, "continue watching" or "recommended for you").
And lastly, Fetch will be adding a dedicated Netflix button in future remotes to allow instant access to Netflix, bypassing the main menu entirely.